Analisis Proses Bisnis dan Penerapan Manajemen Strategis pada PT Optik XYZ

Authors

  • Hendra Alianto Bina Nusantara University

DOI:

https://doi.org/10.21512/comtech.v2i2.2841

Keywords:

business process, management strategies, business competition, decision making

Abstract

That optic business is increasingly mushrooming followed by a decrease in market share, forces Optik XYZ to have competent management strategies to achieve a strong position in competing in similar industry. Therefore a study was conducted to provide a structured and systematic analysis of management strategies required by Optik XYZ. Stages of study were initiated by data collection from interviews, literature studies and field studies, followed by qualitative and quantitative analysis and implementation of management strategies. The study generated a formulation of management strategy proper for Optik XYZ. Management strategies formulated in this study can help carrying out the company's activities in decision making, so that the business processes run optimally.

 

Dimensions

Plum Analytics

References

David, Fred. R. (2001). Strategic Management: Concepts & Cases, (8th ed.). New Jersey: Prentice Hall.

Pearce, John. A & Robinson, Richard B. (2000). Strategic Management: Formulation, Implementation, and Control, (7th ed.). New York: McGraw-Hill.

Porter, Michael. E. (1979). Competitive Strategy:How Competitive Forces Shape Strategy. Harvard Business Review, March – April 1979.

Porter, Michael. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York: The Free Press.

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Published

2011-12-01

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Section

Articles
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