Analisis dan Perancangan Sistem E-Marketing pada PT. Nordic Lift Truck
DOI:
https://doi.org/10.21512/comtech.v4i1.2685Keywords:
e-marketing, facilitation, information, customer satisfactionAbstract
The purpose of research is to analyze the current marketing system at PT.Nordick Lift Truck in order to identify the existing problems faced by the company and to identify its weaknesses. Additionally, this research designs a web based Marketing system. The system has been designed to give facilitation for customer to get information abaut material of tutorial activity fast and efficient. The methodologies used are literature study, observation, interview, questionaire, analysis and design with 7-stages E-Marketing. It isconcluded that e-CRM system that has been designed supports information access easily and fast. The e-Marketing application consists of features such as Online Register, Contact us, Download, News, and Complaint. It is expected to help deliver and maintain customer satisfaction by building a close relationship to the customers.
Plum Analytics
References
Chaffey, Dave. (2009). E-Business and E-Commerce Management (4th edition). New Jersey: Prentice Hall.
David, Fred R. (2009). Manajemen Strategis Konsep (edisi 12). Jakarta: Salemba Empat.
Shukla, Timira. (2010). Factors affecting ‘internet marketing’ campaigns with reference to viral and marketing. IUP Journal of Management Research, 9 (1): 26.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
USER RIGHTS
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows:
