Analisis dan Perancangan Sistem E-Marketing pada PT. Nordic Lift Truck

Authors

  • Haris Setia Budi Bina Nusantara University
  • Wednes Pujiasmoro Bina Nusantara University
  • Herjandi Wijaya Bina Nusantara University
  • Yuliyanti Yuliyanti Bina Nusantara University

DOI:

https://doi.org/10.21512/comtech.v4i1.2685

Keywords:

e-marketing, facilitation, information, customer satisfaction

Abstract

The purpose of research is to analyze the current marketing system at PT.Nordick Lift Truck in order to identify the existing problems faced by the company and to identify its weaknesses. Additionally, this research designs a web based Marketing system. The system has been designed to give facilitation for customer to get information abaut material of tutorial activity fast and efficient. The methodologies used are literature study, observation, interview, questionaire, analysis and design with 7-stages E-Marketing. It isconcluded that e-CRM system that has been designed supports information access easily and fast. The e-Marketing application consists of features such as Online Register, Contact us, Download, News, and Complaint. It is expected to help deliver and maintain customer satisfaction by building  a close relationship to the customers.

References

Chaffey, Dave. (2009). E-Business and E-Commerce Management (4th edition). New Jersey: Prentice Hall.

David, Fred R. (2009). Manajemen Strategis Konsep (edisi 12). Jakarta: Salemba Empat.

Shukla, Timira. (2010). Factors affecting ‘internet marketing’ campaigns with reference to viral and marketing. IUP Journal of Management Research, 9 (1): 26.

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Published

2013-06-30

Issue

Section

Articles