Mengoptimalkan Lalu-Lintas Perbelanjaan dengan Mengatur Derajat Kepentingan Antar Etalase
DOI:
https://doi.org/10.21512/comtech.v3i1.2449Keywords:
retail, layout, associationAbstract
The high rate of retail industry growth absolutely needs good attention and well-constructive improvement. We often see that the consumer waste their time to shop in super market. With Data Mining and its relation with association function, it is expected to give inputs and contribution for the revolution of placing procedure of display case layout in every retail businesses, either in big supermarket or the small one. The result of this research is that the association pattern was gained among several display-case objects, and the distance between display cases is the determined variable of the implementation of association tabulation.
Plum Analytics
References
Berry, M.W. & Browne, M. (2006). Lecture Notes in Data Mining. Singapore: World Scientific.
Fitzsimmons, James A. & Fitzsimmons, Mona J. (2001). Service Management: Operations, Strategy, Information Technology (3rd edition). New York: McGraw-Hill.
Larose, D.T. (2005). Discovering Knowledge in Data: an Introduction to Data Mining. New Jersey: John Wiley & Sons.
Lovelock, C.H. and Wright, L. (1999). Principles of Service Management and Marketing. New Jersey: Prentice-Hall.
Susanto, S. (2007). Data Mining: Mengenal Fungsi Utama dalam Klasifikasi, Clustering dan Association Rule. Bandung: Parahyangan Catholics University.
Veronika, S. M. (2002). Data mining sebagai solusi bisnis. Jurnal Integral, 7(1). Parahyangan Catholics University, Bandung, Indonesia.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
USER RIGHTS
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: