Analisis dan Perancangan Aplikasi CRM Berbasiskan Web pada Lembaga Pendidikan Bahasa

Authors

  • Lea Sulaiman Saputra Bina Nusantara University

DOI:

https://doi.org/10.21512/comtech.v3i1.2388

Keywords:

CRM, web, services, promotion

Abstract

The purpose of this paper is to design a web-based CRM applications in language education institutions to improve services to siswas. Expected use of these applications can help siswas in terms of providing ease of learning takes place during and after the learning process is completed. Methodology and approach used in this paper is analysis of literature study, interviews, survey results, and design. The results obtained is that the CRM application designed can be run well. The CRM application can support and assist both prospective siswas and siswas related to study programs, support the customer service of the involved language educational institution in developing relationships with both prospective members and members, and help promote the institution.

Dimensions

Plum Analytics

References

Greenberg, Paul. (2002). CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (2nd Ed.). California: Mc Graw-Hill.

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Published

2012-06-01

Issue

Section

Articles
Abstract 295  .
PDF downloaded 252  .