NFC Implementation to Improve Business Process

Every industry needs IT to improve their business and give faster service to customer. The fast growing of social network (Facebook, Twitter, MySpace, LinkedIn) and Smartphone (Blackberry and iPhone) in Indonesia indicate that Indonesian people are already familiar with high technology and it is the right time to introduce new technology in Indonesia. The problem is, the USAge of IT-based system in Indonesia is not optimal. Nowadays, people want to do almost everything faster and more convenient using technology. We know thatuntil now, there are a lot of situations that make people queue or wait to get their need. In this kind of situation, we need something that will change the way to do business, that is in effective and efficient way. NFC (Near Field Communication) is considered suitable as the solution. NFC technology as one of payment systems can increase competitive advantage of the company which implements it and will make it a leader in the industry. This new technology could attract customers, especially Indonesian people in big cities who want to do their transaction in quick and efficient way. NFC is already implemented in Korea and USA as substitution of e-wallet that can help people to make transactions easier and faster. I believe NFC can be implemented in Indonesia to make new trend of doing business.


INTRODUCTION
People need technology for doing business.Business needs innovation to create competitive advantage and innovation itself is important, as it does not only influence at the level of the individual enterprise but also increasingly as the well spring for national economic growth (Tidd and Bessant, 2009).
Information Technology is all forms of technology used to create, store, exchange, and use information (Pearson & Saunders, Strategic Management Information Systems, 2009, p. 16) and has important role in our business.Every company needs IT to run their business and IT has made a significant contribution to economic growth and quality of life.Almost in every industry, transaction might not be done smoothly without IT.Further than that, companies that want to focused in their core business, tend to use IT system provider to help them make IT innovation to attract customer, because IT system provider is expert in IT business.Some companies also buy ready IT program, such as Oracle, SAP, etc.
Nowadays, people are aware and always waiting for new technology.We can see if a new or different technology appears, people are willing to try it.So, if we come out with new idea using new technology, we believe we can penetrate the market.In other countries, such as USA and Korea, there is new technology for doing daily life transaction, which is Near Field Communication (NFC).
Near Field Communication (NFC) is a short range wireless technology compatible with contactless smart cards (ISO/IEC 14443) and radiofrequency identification (RFID).NFC is on the 13.56 MHz frequency band and operates at a distance of less than 4 cm.It uses magnetic field induction for communication and powering the chip (Muhammad Qasim Saeed, Colin D. Walter, 2012).
NFC harmonizes today's diverse contactless technologies, enabling current and future solutions in areas, such as Access Control, Consumer Electronics, Healthcare, Information Collection and exchange, Loyalty and Coupons, Payments, Transports, Other Possibilities (NFC Forum, 2013).
NFC is a technology that could build communication between your Smartphone and NFC chip without touching the object, such as reader, touch screen, poster, restaurant menu, etc.We see that a lot of in many kind industries (theater, restaurant, bank, amusement park, etc), and we think how to make it efficient.Using NFC technology, people can do transaction in efficient way without queuing in front of the cashier.
There are a lot of NFC vendors abroad.On contrary, Indonesia has not had any yet.This opens big opportunities for many companies to using this technology to give better service to end customers.Once a company gives better service to customers, it will create loyal customers and indirectly will increase profit.The trends of "Technological Supremacy" of mobile phones and smartphones hit Indonesia hard, company in Indonesia use this opportunity by making a rather low cost "Mobile ads" than the traditional marketing.The graphic below shows the details (Figure 1).The first thi hat already ment in Indo Based on th ia (Figure 2)

Observation of IT Industry Development
First step to do this research is observation of IT Industry Development in other country and in Indonesia.In this case, the observation is scoped in any kind of Readers technology that support to doing business, such as barcode, RFID, QR Code, and NFC.Having data collected, I make comparison about the technologies and find that NFC is the best way to help doing business in effective and efficient way (Tabel 1).

Conducting Market Survey about NFC Technology
Finding that NFC is the best way compared to another Readers technology, I conduct market survey by questionnaire to know about people opinion about NFC technology and the possibility to implement NFC technology in Indonesia.

Literature Study
During the survey, I collect theories about information system and NFC technology to know ideal condition about NFC technology implementation.I obtain the theories from book, internet, and other media which related to the scoped of works.

Collecting Data
Obtaining responses from 100 respondents about IT development and NFC technology implementation possibility, I make questionnaire recapitulation to know about whole respondents' opinion.

Finding Possible Opportunities about NFC Implementation in Indonesia
Identifying the respondents' opinion of NFC technology implementation in Indonesia, I try to figure out about possible opportunities about NFC implementation in Indonesia and create Porter Five Forces analysis and business model.(3) ected and analyized for further company usage.This condition will increase customer engagement because the Merchant actually know the customers' behavior; (4) changing mindset -end users will consider the corporate users innovative.It will gain prestiges; (5) faster additional transaction method -the transaction system using NFC will serve as an additional payment services, with the advantages of faster transaction than common debit or credit cards do.

CONCLUSION
From the discussion about NFC implementation in Indonesia above, it can be concluded that NFC technology is suitable to be implemented in Indonesia.It will support business processes in effective and efficient way to provide excellent service to merchants and end users.Actually, I am really confident and have indefinite trust that NFC technology implementation in Indonesia will be possible with condition that there is a system provider.We can start with NFC implementation for transactions first, but in the future, I recommend to implement NFC in many areas, such as transportation, advertising, office and entertainment.During technology development in Indonesia, we believe that NFC technology is feasible to be implemented because according to our market survey, most of Indonesian people, especially people of Jakarta kindly follow technology.Further, mostly Smartphone launched in 2011, such as Blackberry, Android, and Windows are already embedded with NFC inside (Computer World, 2012).This condition makes more possibility to implement this kind of business model in Indonesia. Figure

Figure 11
Figure 11 NFC payment mechanism using MyWallet