SIMANJUNTAK, Owen De Pinto; PANGGABEAN, Esther Praja Anggriany; SAMAD, Khairunnisa Abd. The Influence of Environmental Awareness, Eco-Label, Eco-Brand, and Environmental Advertisement on Purchase Intention of Environmentally Friendly Products. Binus Business Review, [S. l.], v. 17, n. 1, 2026. DOI: 10.21512/bbr.v17i1.13793. Disponível em: https://journal.binus.ac.id/index.php/bbr/article/view/13793. Acesso em: 3 feb. 2026.