Social Economics and Ecology International Journal (SEEIJ)

MOTION GRAPHICS: AN ENTERTAINING AND ACCESSIBLE LEARNING MEDIA FOR THE STUDENTS

Yella Dezas Perdani — Thu, 02 May 2024 00:00:00 +0000

In the Covid-19 pandemic, teachers and students must continue learning at home online. Online learning requires teachers to be more selective and creative in preparing teaching materials, including learning media. Learning media must be informative, contain all the material to be taught, and be interesting so students are interested in learning. One of the informative and interesting learning media that is currently widely used is video. Teachers must prepare videos that suit the material and students' abilities. Technology has been and is still being used on a large scale by teachers to assist teaching in the classroom. Both applications and products from these applications support the teaching and learning process and help students understand learning. One technological product currently widely used is video-based learning, and one type of VBL that can be used to create interesting learning media is Motion Graphic learning. MG is the process of designing, writing and moving images whose final product can be learning media. This Community Service Activity (PKM) is designed to educate teachers on the use of Motion Graphics as a learning medium for students. As a result, it is expected that this training will benefit teachers.

UTILIZATION OF HYDROPONIC VEGETABLE CULTIVATION IN ORDER TO INCREASE COMMUNITY INCOME IN THE SOUTH KEMBANGAN REGION

Orlin Orlin — Thu, 02 May 2024 00:00:00 +0000

Hydroponics is an alternative business opportunity that people can use if they want to increase their income to meet their daily needs. Because, public awareness of healthy food that can be obtained from vegetables grown with good media (without using pesticides) is the basis for the presence of hydroponics which is very popular today. This community service activity that has been carried out socializes the steps in carrying out correct & appropriate hydroponic planting so that the harvested product can be a product with good quality and have a high selling price when on the market. This community service activity which was held on March 16, 2023 in the South Kembangan sub-district hall socialized the use of hydroponic vegetable cultivation to increase community income in the South Kembangan area. Participants who attended this activity were South Kembangan PKK women who directly wanted to learn more about how to plant hydroponic vegetables hydroponically correctly. The aim of the socialization is to help participants in planting hydroponic vegetables in the right way and can be done independently in their respective homes. The results of this community activity resulted in a new understanding for the participants and team from the community activity that hydroponic vegetable planting has techniques that need to be considered in detail by the grower so that the vegetables to be harvested can develop well and have a nice & large shape.

Bali International Polytechnic Participation in Implementing the Sri Sedana Kerti Event in Jatiluwih Village

marmaiyatno Marmaiyatno, A. Nyoman Sri Wahyuni — Thu, 02 May 2024 00:00:00 +0000

Community participation is very necessary in implementing the Sri Sedana Kerti Event in Jatiluwih Village. This community participation is related to being a committee in organizing the event, competition participants, Micro, Small and Medium Enterprises preparing culinary delights, and several stakeholders preparing souvenirs and supporting the implementation of the Sri Sedana Kerti event. One of those who participated in the implementation of the Sri Sedana Kerti event, namely the Convention and Event Management Study Program from the Bali International Polytechnic. The aim of this research is to analyze the participation of the Bali International Polytechnic in implementing the Sri Sedana Kerti event in Jatiluwih Village. This study used descriptive qualitative method. Data collection was carried out using observation techniques, in-depth interview techniques, and document study. The results of this research are the participation of the Bali International Polytechnic in implementing the Sri Sedana Kerti Event in Jatiluwih Village, namely organizing a Photo Contest, Tiktok Contest and Video Contest. Other PIB community service team participation, such as participation in the Grand Harvest, running competitions, hat decorating, music events and tent rental. The implementation of the event went smoothly, although there were problems that occurred due to the shift in the event date, which caused the cancellation of several telents, competitions and the awarding of competition prizes to be shifted as well.

Keywords: Participation, Bali International Polytechnic, Event, Sri Sedana Kerti

DOES CO-BRANDING, SOCIAL MEDIA MARKETING, AND KEY OPINION LEADERS INFLUENCE PURCHASE DECISIONS IN GREATER JAKARTA AREA

Sylvia Samuel — Thu, 02 May 2024 00:00:00 +0000

Kopi Janji Jiwa is currently one of Indonesia's largest-selling coffee shops. Kopi Janji Jiwa will continue increasing sales to influence many people to purchase. The researcher is also interested in researching the Kopi Janji Jiwa, which is in great demand by the Indonesian people. This study aims to find promotional methods that increase purchasing decisions for Kopi Janji Jiwa in DKI Jakarta. The chosen method is co-branding, social media marketing, and key opinion leaders. First, researchers chose co-branding because co-branding is one of the well-known promotional methods of collaboration between brands. Social media marketing is one of the most effective promotional methods in the modern era, using social networks to reach consumers' interest in a particular product. Finally, a key opinion leader is also one of the most effective methods in the modern era. It is a way to attract buyers or consumers to a brand by using someone's popularity to influence their followers to buy the brand or product. The results obtained from processing 354 data samples show that co-branding, social media marketing, and key opinion leaders significantly influence the purchasing decision of the Kopi Janji Jiwa in DKI Jakarta. The technique used in this research is non-probability sampling with the purposive sampling method, using a total sample of 200 data. The research that has been conducted has concluded that co-branding and social media marketing have a significant effect on purchasing decisions. However, key opinion leaders do not affect buying decisions for Kopi Janji Jiwa in DKI Jakarta.

ENHANCING MSME EMPOWERMENT THROUGH TECHNOLOGY ADOPTION: A UNIVERSITY-INDUSTRY PARTNERSHIP

Nugroho J. Setiadi, Teguh Prasandy, Doni P. Alam — Thu, 02 May 2024 00:00:00 +0000

This community service initiative focuses on universities' integration of science, technology, and expertise with Micro, Small, and Medium Enterprises (MSME) partners. The program, part of the Partnership for Knowledge Management (PkM) framework, is designed to directly benefit economically productive micro-businesses, primarily in the fashion creative industry subsector, within Bandung city and district. The initiative involves the implementation of digital business simulations and mentoring for local MSMEs. A central component of this effort is a digital application that provides a visual dashboard illustrating market competition based on specific product attributes. This Decision Support System (DSS) assists MSME decision-makers. The collaboration includes Binus University, Mocaca.id, an e-commerce trading platform, and multiple local MSMEs in Bandung, West Java. The initiative's primary goal is to enhance MSME partner empowerment in the competitive business landscape. The project engaged four lecturers and four student interns, contributing to both research and program application development. Beyond its direct impact on businesses, this initiative benefits students and educators while advancing university key performance indicators, particularly in student internships, curriculum enrichment, research output, and institutional recognition (IKU 2, 5, 6, and 7). This partnership underscores the vital role of universities in supporting MSME innovation and competitiveness.

Digital Marketing Strategy to Enhance the Competitiveness of Muslim Fashion SMEs:

Cindy Rahayu, Yunitasari Christanti, Nathanael widjaja — Thu, 02 May 2024 00:00:00 +0000

Tenun Ikat Troso, an indigenous weaving craft originating from Jepara, specifically Troso village, involves the intricate process of weaving fabric from warp and weft threads that are initially tied and dyed using natural pigments. The weaving apparatus employed for this task is the automated power loom (ATBM) (Ismanto, Tamrin, & Pebruary, 2018). The enterprising Mrs. Rahayu, who owns UMKM Yabunaya Muslim Store, embarked on her business journey in 2017. She ventured into both selling and personally manufacturing modest dresses, utilizing an assortment of Indonesian textiles, including batik prints, stamped batik (batik cap), hand-drawn batik (batik tulis), a fusion of stamped and hand-drawn batik, and handwoven fabrics created using traditional weaving tools. Mrs. Rahayu, equipped with skills acquired through private fashion courses under the guidance of industry experts at the Susan Budiharjo School (Cikini), financed her endeavors independently without any business partners. Notably, her designs remain authentically original, with no replication of other designer products. UMKM Yabunaya Muslim Store has diversified its fabric sourcing, encompassing batik fabrics from Solo, Riau, Madura, Pekalongan, Kebumen, woven fabrics from Troso, Jepara, and sasirangan fabrics from Kalimantan. The store has successfully produced approximately 60 sets of batik, Troso woven fabrics, and sasirangan dresses. Mrs. Rahayu has actively participated in exhibitions and bazaars, maintaining a strong online presence through Google My Business, while also effectively marketing her products on platforms like Instagram, Facebook, and various other social media channels.

Community Development of Tourism Interest Group Malang Regency as an Effort to Optimize Tourism

Yudhistya Ayu Kusumawati, Lasmy Lasmy, Frederik Masri Gasa, Daud Gezha Renanda — Thu, 02 May 2024 00:00:00 +0000

The Covid-19 pandemic has had a significant impact on the economy Indonesia, especially for the tourism sector. This sentence highlights the importance of tourism to the government. Based on the situation analysis, Malang Regency has an area marine tourism located in South Malang. One of them is the Bowele tourist area. Bowele which consists of a group of beaches (Bolu-bolu, Wedi Awu, and Lenggoksono) is a potential coastal tourism area in Malang Regency. Apart from its stunning natural beauty, the area also boasts significant economic potential in marine products, this tour is also a venue for large-scale surfing activities international. However, this area has not been optimally developed by tourism managers represented by the Boele Tourism Awareness Group (Pokdarwis), including resource management human resources, finance, marketing, and distribution. So, this community service activity highlighted critical deficiencies in business management as well as marketing management. Community service through the Community Partnership Program is designed to enact branding that encourages digital marketing activities including applications/ website and social media content as an effort to digitize and optimize tourist areas Bowele Beach. The proposed service activity stems from research conducted by the proposing team's lecturers in an earlier period. During this community service project, the team helps partners develop skills to implement applications/websites and publications through social media content through counseling and mentorship. In addition, assistance and training related to business management aspects. This community service plays a vital role in empowering tourism businesses to leverage social media for marketing and distributing their offerings. It’s hoped this community service project will boost tourism and keep it going even during and after the pandemic.