Social Economics and Ecology International Journal (SEEIJ)

DELIVERING AND COMMUNICATING THE VALUE OF BUSINESS FOR MSME IN TANGERANG

Hasna Larasati, Rizka Astari Rahmatika — Tue, 21 Nov 2023 00:00:00 +0000

Strategies in maintaining a sustainable business along with changes in all factors such as changes in technology, market demand, economic conditions and other factors require MSMEs to carry out sustainable development to improve product or service quality so that they are able to compete with competitors. The condition of MSME competition which is relatively fast in following changes is a factor that influences the survival of MSME. In facing competition, MSMEs have strengths and opportunities along with facing weaknesses, challenges and obstacles that become limitations for MSMEs. The limitations faced by MSMEs have different levels of difficulty from each area where the business is carried out. One of the MSME communities in Tangerang has difficulty delivering and communicating business value or the advantages of its products and services. Factors that cause difficulty or failure for MSMEs are the lack of ability to communicate business value, lack of knowledge or basic communication, as well as the ability of MSMEs to carry out digitalization developments in their business. This study explains how to develop a communication strategy for MSMEs in delivering their advantages business value. The method used in this research is descriptive qualitative through interviews and observation. The result of this research is to provide education through socializations and workshops for MSMEs to be able to improve the quality of their communication in delivering business value through an effective communication strategy.

The EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTIONS WITH BRAND AWARENESS AND PERCEIVED QUALITY AS INTERVENING VARIABLES AT ASTON BELLEVUE RADIO DALAM HOTEL IN JAKARTA

Tue, 21 Nov 2023 00:00:00 +0000

Social media plays a role in adding value to the attractiveness of two-way communication between companies and their consumers so as to increase consumer closeness to certain brands or brands. The ASTON Bellevue Radio Dalam hotel uses social media Facebook and Instagram as a marketing tool to introduce the ASTON Bellevue Radio Dalam brand to the public. At the beginning of the establishment of the ASTON Bellevue Radio Dalam hotel, the use of social media was still not actively used. In addition, at the beginning of its establishment, the ASTON Bellevue Radio Dalam hotel was also affected by the Covid-19 pandemic, resulting in a significant decrease in occupancy rates. Hotel ASTON Bellevue Radio Dalam is pursuing various strategies including increasing the amount of social media marketing activity to market and promote Hotel ASTON Bellevue Radio Dalam. The use of social media marketing also allows consumers to have an image and perception of the good quality of the ASTON Bellevue Radio Dalam hotel. The purpose of this study was to analyze social media marketing on purchase intention with brand awareness and perceived quality as intervening variables at the ASTON Bellevue Radio Dalam hotel, Jakarta.

According to the research that has been done, it is known that social media marketing directly has a significant influence on brand awareness, perceived quality, and purchase intention. In this study it can also be seen that brand awareness directly has a significant effect on purchase intention and perceived quality directly has a significant effect on purchase intention. However, on the results of testing the direct effect of the relationship between variables, it is known that the results of brand awareness have no significant effect on perceived quality. In testing the indirect effect, brand awareness as a mediating variable indirectly has a significant effect and has a relationship between social media marketing and purchase intention. In addition, it is also known that perceived quality as a mediating variable indirectly has a significant effect and has a relationship between social media marketing and purchase intention.

PREPARING FOR AN ENGLISH-LANGUAGE JOB INTERVIEW: STRATEGIES FOR BOTH RECENT GRADUATES AND THOSE WITH MORE EXPERIENCE

Yella Dezas Perdani — Tue, 21 Nov 2023 00:00:00 +0000

Job seekers typically must traverse some stages during the job search process. A job interview is one of the crucial steps in the job application process. One of the series was picked up. Job interviews, or what is also known as job interviews, are currently an integral part of the hiring and selection process. The validity of interviews is somewhat lower than tests, such as psychological tests, which can provide a direct overview of job applicants. Nevertheless, interviews offer several benefits that make life easier for employers, particularly selection officers. In addition, job candidates benefit from this interview because they can explain themselves directly, increasing their chances of converting a job vacancy into a job offer. Currently, the Indonesian economy is expanding, and in response to the global market and the 4.0 era, many foreign firms are investing and constructing businesses in Indonesia. Workers from Indonesia must enter these foreign companies and assist with all necessary processes. Furthermore, interviews in English are unavoidable because English, also known as the international language, is commonly used by foreign companies to recruit employees. Therefore, job applicants must prepare for English-language interviews. It encourages the writer to assist prospective job applicants in preparing for job interviews, particularly those conducted in English. This Community Service Activity (PKM) is intended to prepare job applicants, particularly English-speaking job interviews, to pass the selection process. Thus, it is anticipated that this training will contribute to the preparation of job applicants before their application.

"THE IMPACT OF TAX INCENTIVES, TAX SANCTIONS, AND SOCIALIZATION ON TAX COMPLIANCE AMONG MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN WEST JAKARTA DURING THE COVID-19 PANDEMIC"

Evi Steelyana W, Syamsul Maarif — Tue, 21 Nov 2023 00:00:00 +0000

The purpose of this study is to empirically examine the effect of tax regulation during on covid19 pandemic. There are factors which have been implemented which are tax incentives, government incentives on regulation number 23 of 2018, and tax sanctions on the level of taxpayer compliance of small and medium enterprises (SME). This study uses primary data in the form of a questionnaire. The analytical method used in this study is SEM-PLS analysis with Level of Taxpayer Compliance of Small and Medium Enterprises (SME) as the dependent variable and tax incentives, socialization of government regulation number 23 of 2018, and tax sanctions as an independent variable. The results of this study showed that tax incentives , and socialization of government regulation number 23 of 2018, have no effect on the level of taxpayer compliance of small and medium(SME), while the tax sanctions variable has a positive and significant effect on the level of taxpayer compliance of small and medium (SME).

MSME Product Management Strategy from the “Merdeka Campus” Program, Digital Design Production at BINUS University

Candy Sonia — Tue, 21 Nov 2023 00:00:00 +0000

The implementation of the “Merdeka Campus” or independent campus is a program that prepares the best generation in Indonesia with a comprehensive career preparation program. This program is held by the Ministry of Education, Research and Technology. This program is a moment in carrying out research aimed at developing MSME products through independent learning class activities that will be held in 2022 (Odd Semester 2022-2023), which will consist of students from the Computer Science and Information Systems major who study visual communication design, especially in product design. The method used 3 stages of data validation, first by looking at the material presented in the syllabus and learning outcomes for 1 semester. Then it was developed with content validation for the prototype from the results of the questionnaire which determined the perfume product with logo design, packaging, aroma and price. Then enter the market validation stage by studying similar products at market selling prices. The result is a new method of determining technically feasible products that can meet user needs and business goals. MSME product development materials are no longer carried out over a long period of time, but can be carried out in 1 semester, including the ideation process, prototype to market validation.

ANIMAL RANGER WEBSITE DESIGN: ANIMAL ADOPTION PLATFORM

Tue, 21 Nov 2023 00:00:00 +0000

Currently, both government and non-government organizations such as animal shelters performing rescue and adoption of stray animals. Although the ecosystem is not running well, some animal lovers still adopt stray animals from the shelter. Information that is limited and unclear is also faced by shelters and animal lovers in performing rescue and adoption. We created the Animal Ranger website based on problems. Analysis and system planning are based on interviews with animal shelters and questionnaires for animal lovers, using the UML method. Animal Ranger website was expected to encourage stray animal rescue and adoption of the ecosystem by animal lovers and animal shelters

MICROSOFT 365 POWER POINT APPLICATION TRAINING AT COMDEV BINUS FOSTERY COMMUNITY

Pualam Dipa Nusantara — Mon, 30 Oct 2023 00:00:00 +0000

Presentation is one activity that has an important role in today's modern world. Conveying ideas and ideas in the right way can generate understanding and maintain audience interest. The importance of mastering the use of presentation applications is the basis of training for the community so that they bring more benefits to everyday life, both in work, education and social activities. The Microsoft 365 Power Point Application Training which was held on February 24, 2021 is expected to have an impact on community empowerment, especially by equipping them with mastery of the Power Point application that can be used at work.