SEEIJ (Social Economics and Ecology International Journal)

EMPOWERING FUTURE CREATIVES: A COMMUNITY ENGAGEMENT PROGRAM ON ILLUSTRATION IN THE INDUSTRY FOR QUALITY EDUCATION

Uzda Nabila Shabiriani — 2025-03-27

To the increased need for illustrators in the creative sector, Community Engagement Program on Illustration in The Industry for Quality Education came up with the Empowering Future Creatives program. It impacted 39 emerging creatives and tertiary learners to continue studying about illustration using webinars, seminars, and collaboration spaces that used experiential learning. The students were also able to experience significant parts of professional illustration, including the ideation process, storytelling, and business involved in the career. The students were also directly exposed to industry professionals who served as mentors and provided educative information regarding the industry. The evaluation process indicated a high degree of interaction because 92% of the participants cited an impact on their own professional development. 85% Students developed their illustration capabilities, and 59% attained internships, freelance jobs, or post-course education because of the scheme. As well as technical competency, the program developed the students' professional network far more significantly and gave them far more industry problem awareness and knowledge of career management strategies. The program also addressed the above-mentioned issues regarding the perception of illustration as an unprofessional practice, highlighting the need for greater awareness of its role in visual communication, marketing, and branding. The course raises the level of education for the Sustainable Development Goals (SDGs) through experiential and systematic learning. It also reaffirms illustration's creative and business legitimacy as a career, thereby enabling draftsmen to get the exposure and recognition they deserve within the industry.

UNDERSTANDING ELECTRONIC LETTER WRITING FOR VOCATIONAL SCHOOL STUDENTS: MATERIAL AND PRACTICE

Yella Dezas Perdani — 2025-03-27

Vocational school students are intended to be informed and instructed on the art of composing business emails through this community service activity. It employed service learning (SL), an approach that combined academic instruction with community service. The service learning was conducted at one vocational school in Bandung City, West Java. There were twenty-two students who participated in this service learning. Besides, the learning service was two hours long. Moreover, the research used qualitative design to describe the students’ effectiveness of the service learning in improving the students’ email writing ability. Observation was used as a data collection technique. The findings implied that the students showed significant engagement from the beginning of service learning. Besides, they also got involved in a group discussion after the practical practices. Other findings indicated that the students gave positive feedback in which the interactive and participatory format of service learning enhanced their engagement and motivation. Finally, the traning, material and practices gave beneficial experience for students in comprehending business email protocols, equipping them for the professional environment post-graduation.

FEASIBILITY ANALYSIS FOR HOSPITAL DEVELOPMENT USING COST-BENEFIT APPROACH: A CASE STUDY IN LEGOK DISTRICT, TANGERANG REGENCY

budi prayogi — 2025-03-27

This study evaluates the financial feasibility of hospital development in Legok District, Tangerang Regency, using a cost-benefit approach. The research aims to assess the economic viability of constructing healthcare infrastructure to address the region’s increasing demand for medical services. The findings indicate that the project is financially viable, with a Net Present Value (NPV) of IDR 1.2 billion, an Internal Rate of Return (IRR) of 20.30%, a Payback Period (PP) of 6 years, and a Benefit-Cost Ratio (BCR) of 2. Additionally, qualitative analysis based on stakeholder interviews confirms that the hospital will help meet the growing healthcare needs, particularly for prevalent diseases such as respiratory infections, hypertension, and gastritis. The study underscores the necessity of healthcare infrastructure development in rapidly growing suburban areas with inadequate medical facilities. Despite limitations in financial projections and interview scope, the results affirm the project's feasibility and strategic importance. The study recommends sustained government support, private sector involvement, and further research to ensure long-term sustainability.

UTILIZING THEORY OF CHANGE IN DESIGNING IMPACTFUL SOCIAL AND EDUCATIONAL PROGRAMS

Wahyu Setioko — 2025-03-27

The Theory of Change (ToC) is a critical tool for nonprofit organizations and philanthropic entities. ToC provides a structured approach to designing, monitoring, and evaluating social change initiatives. This study focuses on a community development activity aimed at building the capacity of Creative Commons Indonesia (CCID) and Wikimedia Indonesia (WMID) through a ToC training. The training employed the Service Learning (SL) method, which emphasizes practical application and community interaction. Seven participants engaged in a comprehensive program that included pre- and post-tests, presentations, group discussions, case studies, and practical exercises. Evaluation through paired t-tests revealed a significant increase in participants’ understanding, with pre-test scores (M = 6.14) rising to post-test scores (M = 8.86). Participants successfully developed structured ToC frameworks for their projects, demonstrating their enhanced capability to design effective social and educational interventions. The success of the training underscores the value of ToC in program planning and evaluation, contributing to more sustainable and effective social and educational programs.

LOGO REDESIGN AS PART OF "LAMITA" DIGITAL BRANDING STRATEGY IN ORDER TO REACH THE ZOOMERS

Asri Radhitanti — 2025-03-27

In the context of digital branding activities, it is crucial to ensure that the fundamentals of branding are well established from the beginning. Numerous studies on the effectiveness of logos as brand identities in branding have demonstrated that well-established logos significantly enhance brand awareness. In order to reinforce Lamita's brand awareness among the Zoomers, or Generation Z (Gen Z) as a qualified ethnic accessories artisan from Malang city, the research team initially provided assistance with the redesign of the logo. The objective of this strategy is to ensure that the visual representation of the logo effectively conveys the essence of Lamita's qualifications, while aligning more closely with the preferences of Gen Z. It is anticipated that the logo redesign programme will provide the necessary foundation to implement a more optimal digital branding strategy for Lamita, thereby increasing brand awareness amongst the targeted consumers and facilitating purchase decisions, ultimately leading to economic independence for Lamita. The paper provides a detailed description of the process undertaken to redesign the logo through the Community Based Research method.

EMPOWERING PANDAN ARUM BATIK: THE ROLE OF COLOR GUIDEBOOKS IN DESIGN AND SUSTAINBILITY

Yudhistya Ayu Kusumawati — 2025-03-27

Pandan Arum Batik is one of the batik industries located in Pandanmulyo Village, Malang Regency. This home-based batik industry produces various kinds of batik with various techniques, namely written batik, stamped batik, and now expanding to ecotik (eco-print batik). Based on the situation analysis, several problems were found, including those related to production aspects. Community service with the Appropriate Technology scheme aims to increase human resource capacity in developing color guidebooks to elevate batik products. In this community service activity, the service team provides intensive counseling and assistance to partners regarding the use of natural dyes in batik production and the using of color combination through color theory. This community service is very important to help batik industry increase their productivity. It is hoped that this community service activity can help the batik industry become more productive. The output of this community service activity is implementing color guidebooks that partners can use to elevate their batik through color science.

CASCARA PRODUCTIONS AS A MODEL OF BRAND ACTIVISM FOR COFFEE FARMER GROUP IN MOUNT PUNTANG, WEST JAVA INDONESIA

Siswantini — 2025-03-27

Cascara is considered a healthy drink and one way to encourage sustainable coffee production by-products. Cascara production activities by the Rumah Kopi Palalangon can be categorized as brand activism, namely a brand that uses activist strategies with the desire to improve the quality of life of the community. The essence of brand activism is action that involves all stakeholders to make changes in social, economic, political and environmental quality. This research aims to develop a basic training plan for empowering farmers who are members of the rumah Kopi Palalangon led by Ayi Suteja in Mount Puntang, Bandung Regency, West Java. This research focuses on creating messages on social media that have been used as promotional media for their activities. CBR approach usages to identify the partner’s need and follow the ABCD approach to capture the potential social capital that exists in the community. As activists, PKM partners are trying to spread their activities in producing coffee with a zero-waste concept. The study shows that partners lack the ability to provide a clear message of the movement that could motivate the audience to participate. Based on their social and material assets, a training plan of a psychology of message and brand activism strategies is developed and implemented.