ENHANCING DIGITAL MARKETING AWARENESS OF SMEs THROUGH PRODUCT PHOTOGRAPHY TRAINING: A BRIEF COMMUNITY SERVICE INITIATIVE
DOI:
https://doi.org/10.21512/seeij.v10i1.14331Keywords:
SMEs, Product Photography, Digital Marketing, Skill Development, Community ServiceAbstract
The rapid advancement of digital technology presents both opportunities and challenges for Small and Medium Entreprises (SMEs). A key challenge is the limited expertise among SME owners in leveraging digital marketing, particularly in creating high-quality visual content. This community service initiative aimed to address this gap by providing practical training in product photography as a creative digital marketing strategy. The training involved 10 SME participants and covered fundamental digital marketing concepts, basic photography, and product photo-taking techniques. The evaluation results showed a significant improvement in participants’ understanding of the importance of product photography and their ability to produce professional-looking product photos. This initiative is expected to help SMEs enhance their competitiveness and sales effectively through digital marketing.
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