MSME Product Management Strategy from the “Merdeka Campus” Program, Digital Design Production at BINUS University
DOI:
https://doi.org/10.21512/seeij.v7i2.10423Keywords:
Design Production, MSME Product, Product DevelopmentAbstract
The implementation of the “Merdeka Campus” or independent campus is a program that prepares the best generation in Indonesia with a comprehensive career preparation program. This program is held by the Ministry of Education, Research and Technology. This program is a moment in carrying out research aimed at developing MSME products through independent learning class activities that will be held in 2022 (Odd Semester 2022-2023), which will consist of students from the Computer Science and Information Systems major who study visual communication design, especially in product design. The method used 3 stages of data validation, first by looking at the material presented in the syllabus and learning outcomes for 1 semester. Then it was developed with content validation for the prototype from the results of the questionnaire which determined the perfume product with logo design, packaging, aroma and price. Then enter the market validation stage by studying similar products at market selling prices. The result is a new method of determining technically feasible products that can meet user needs and business goals. MSME product development materials are no longer carried out over a long period of time, but can be carried out in 1 semester, including the ideation process, prototype to market validation.
Plum Analytics
References
S. P. Fridiyanto et al., Merdeka Belajar dan Kampus Merdeka. CV Literasi Nusantara Abadi, 2022.
M. Tohir and others, “Merdeka Belajar: Kampus Merdeka,” 2020.
“Perjalanan Kampus Merdeka sejak Diluncurkan Januari 2020 Halaman all - Kompas.com.” https://edukasi.kompas.com/read/2021/11/30/070400271/perjalanan-kampus-merdeka-sejak-diluncurkan-januari-2020?page=all (accessed Apr. 14, 2023).
J. L. Nueno and J. A. Quelch, “The mass marketing of luxury,” 1998.
“Ten emerging Asia fragrance brands to know right now - Retail in Asia.” https://retailinasia.com/in-telligence/fragrance-series/ten-emerging-asia-fragrance-brands-to-know-right-now/ (accessed Apr. 14, 2023).
S. Anholt, Brand new justice. Routledge, 2006.
“Sertifikasi Halal Siap Mendunia, Indonesia Masih Butuh Auditor Halal | Kementerian Koordinator Bidang Pembangunan Manusia dan Kebudayaan.” https://www.kemenkopmk.go.id/sertifikasi-halal-siap-mendunia-indonesia-masih-butuh-auditor-halal (accessed Apr. 14, 2023).
I. Gunawan, P. R.-J. Kesehatan, and undefined 2021, “Formulasi dan Evaluasi Parfum Tipe Eau de Toilette (EDT)‘Senarai Jingga,’” ejurnal.poltekkes-tjk.ac.id, Accessed: Apr. 15, 2023. [Online]. Available: https://www.ejurnal.poltekkes-tjk.ac.id/index.php/JK/article/view/2637
R. Putri, S. S.-P. Law, and undefined 2022, “Perlindungan Konsumen Terhadap Peredaran Kosmetik Yang Tidak Mencantumkan BPOM,” journal.unram.ac.id, Accessed: Apr. 15, 2023. [Online]. Available: https://journal.unram.ac.id/index.php/privatelaw/article/view/1569
S. P.- Aspirasi and undefined 2017, “Strategi peningkatan usaha mikro, kecil, dan menengah (UMKM) di Indonesia,” download.garuda.kemdikbud.go.id, Accessed: Apr. 15, 2023. [Online]. Available: http://download.garuda.kemdikbud.go.id/article.php?article=1686258&val=18337&title=Strategi Peningkatan Usaha Mikro Kecil dan Menengah UMKM di Indonesia
L. A.-J. R. V. M. Pembinaan and undefined 2017, “Perlindungan hukum UMKM dari eksploitasi ekonomi dalam rangka peningkatan kesejahteraan masyarakat,” rechtsvinding.bphn.go.id, vol. 6, no. 3, 2017, Accessed: Apr. 15, 2023. [Online]. Available: http://rechtsvinding.bphn.go.id/ejournal/index.php/jrv/article/view/194
“Dosen UMB dan Binus Lakukan Pengabdian Masyarakat di Kemanggisan Jakarta, Ini Tujuannya | jurnal.” https://jurnal.republika.co.id/posts/203361/dosen-umb-dan-binus-lakukan-pengabdian-masyarakat-di-kemanggisan-jakarta-ini-tujuannya (accessed Apr. 15, 2023).
“PENGEMBANGAN BERPIKIR KREATIF BAGI MAHASISWA PENDIDIKAN SEJARAH - Departemen Pendidikan Sejarah.” http://sejarah.upi.edu/artikel/dosen/pengembangan-berpikir-kreatif-bagi-mahasiswa-pendidikan-sejarah-2/ (accessed Apr. 14, 2023).
“PT Globig Multi Jaya.” https://perusahaan.net/detail/ZXGLJ/Globig-Multi-Jaya/ (accessed Apr. 15, 2023).
“10 Rekomendasi Parfum Lokal yang Tahan Lama dan Punya Wangi Unik.” https://shopee.co.id/inspirasi-shopee/rekomendasi-parfum-lokal-yang-tahan-lama/ (accessed Apr. 14, 2023).
“11 Aplikasi Belanja Online Terbaik dan Termurah (2023) - InvestBro.” https://investbro.id/aplikasi-belanja-online-terbaik/ (accessed Apr. 14, 2023).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Candy Sonia
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to SEEIJ Community Development Academic (CDA) Bina Nusantara University as publisher of the journal.
Copyright encompasses exclusive rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage in databases and its transmission by any form or media, such as electronic, electrostatic and mechanical copies, photocopies, recordings, magnetic media, etc., will be allowed only with a written permission from SEEIJ Community Development Academic (CDA) Bina Nusantara University.
SEEIJ Community Development Academic (CDA) Bina Nusantara University, the Editors and the reviewer make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in the SEEIJ are sole and exclusive responsibility of their respective authors and advertisers.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
