Nurani ES, Haryanto JO. PENGARUH CELEBRITY ENDORSER, BRAND ASSOCIATION, BRAND PERSONALITY DAN PRODUCT CHARACTERISTICS DALAM MENCIPTAKAN INTENSI PEMBELIAN (Studi pada Iklan Kuku Bima Ener-G Rosa Versi Chris John). J. Buss. Stra. & Exec. [Internet]. 2010Jun.30 [cited 2024May6];2(2):104 - 125. Available from: https://journal.binus.ac.id/index.php/JBSE/article/view/197