1.
Muhammad M, Abdurachman E. ANALISIS ELEMEN-ELEMEN EKUITAS MEREK (BRAND EQUITY) DARI PRODUK KARTU TELEPON CDMA. J. Buss. Stra. & Exec. [Internet]. 2009Jun.30 [cited 2024Apr.29];1(2):347 - 365. Available from: https://journal.binus.ac.id/index.php/JBSE/article/view/188