Lubis AT, Palibutan CKA. THE IMPACT OF CONTEXTUAL FACTORS, BRAND LOYALTY AND BRAND SWITCHING ON PURCHASE DECISION OF MINERAL WATER IN CONVENIENCE STORE. J. Buss. Stra. & Exec. [Internet]. 2018May25 [cited 2024Nov.23];8(1):1-24. Available from: https://journal.binus.ac.id/index.php/JBSE/article/view/1900