Wowor, Sherly, and Andy Lunarjanto. “PENGARUH BRAND EQUITY DAN PRICING TERHADAP PURCHASE INTENTION MASKAPAI LOW COST CARRIER DI JAKARTA”. Journal of Business Strategy and Execution 7, no. 1 (November 30, 2014): 45 - 81. Accessed May 4, 2024. https://journal.binus.ac.id/index.php/JBSE/article/view/809.