Lubis, Atur Tetty, and Cindy Karina Anggy Palibutan. “THE IMPACT OF CONTEXTUAL FACTORS, BRAND LOYALTY AND BRAND SWITCHING ON PURCHASE DECISION OF MINERAL WATER IN CONVENIENCE STORE”. Journal of Business Strategy and Execution 8, no. 1 (May 25, 2018): 1-24. Accessed November 23, 2024. https://journal.binus.ac.id/index.php/JBSE/article/view/1900.