Nurani, E. S., and J. O. Haryanto. “PENGARUH CELEBRITY ENDORSER, BRAND ASSOCIATION, BRAND PERSONALITY DAN PRODUCT CHARACTERISTICS DALAM MENCIPTAKAN INTENSI PEMBELIAN (Studi Pada Iklan Kuku Bima Ener-G Rosa Versi Chris John)”. Journal of Business Strategy and Execution, vol. 2, no. 2, June 2010, pp. 104 -25, https://journal.binus.ac.id/index.php/JBSE/article/view/197.