Wowor, S., and A. Lunarjanto. “PENGARUH BRAND EQUITY DAN PRICING TERHADAP PURCHASE INTENTION MASKAPAI LOW COST CARRIER DI JAKARTA”. Journal of Business Strategy and Execution, vol. 7, no. 1, Nov. 2014, pp. 45 -81, https://journal.binus.ac.id/index.php/JBSE/article/view/809.