Ratihayu, Anabelle Paramita, Lita Agustina, M. Farhan Baihaqi, and Andreas Raharso4. 2008. “AN EMPIRICAL STUDY OF THE DRIVERS OF CONSUMER ACCEPTANCE OF MOBILE ADVERTISING (SHORT MESSAGE SERVICES) IN INDONESIA”. Journal of Business Strategy and Execution 1 (1):1 - 21. https://journal.binus.ac.id/index.php/JBSE/article/view/170.