LUBIS, A. T.; PALIBUTAN, C. K. A. THE IMPACT OF CONTEXTUAL FACTORS, BRAND LOYALTY AND BRAND SWITCHING ON PURCHASE DECISION OF MINERAL WATER IN CONVENIENCE STORE. Journal of Business Strategy and Execution, [S. l.], v. 8, n. 1, p. 1-24, 2018. Disponível em: https://journal.binus.ac.id/index.php/JBSE/article/view/1900. Acesso em: 29 apr. 2024.