NURANI, Eka Setya; HARYANTO, Jony Oktavian. PENGARUH CELEBRITY ENDORSER, BRAND ASSOCIATION, BRAND PERSONALITY DAN PRODUCT CHARACTERISTICS DALAM MENCIPTAKAN INTENSI PEMBELIAN (Studi pada Iklan Kuku Bima Ener-G Rosa Versi Chris John). Journal of Business Strategy and Execution, [S. l.], v. 2, n. 2, p. 104–125, 2010. Disponível em: https://journal.binus.ac.id/index.php/JBSE/article/view/197. Acesso em: 9 may. 2025.