Ricki, Allan, BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120, Indonesia
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Journal of Applied Finance and Accounting Vol. 1 No. 1 (2008): Published on November 2008 - Articles
The Impact of Switching Costs on Customer Loyalty: A Study among Customers of Mobile Telephony
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