Adopting E-commerce Technology for SME’s (Case study in Tangerang, Indonesia)

Authors

  • Nadia Nadia Bina Nusantara University. http://orcid.org/0000-0002-3778-609X
  • Evawaty Tanuar Bina Nusantara University
  • Agnes Kurniati Bina Nusantara University,

DOI:

https://doi.org/10.21512/emacsjournal.v1i1.5807

Keywords:

e-commerce, technology, micro enterprise, adoption, mobile application

Abstract

E-commerce is one of the trend technology to help a business. It can help business for the marketing, simplyfy and facilitate business steps, reach out the different and much more potential customers. Though there are so many beneft of e-commerce, are the Small Medium Enterprise, especially Micro Enterprise able to take that opportunities? To distribute and introduce E-commerce adn its advantages, workshop and mentoring conducted for 31 Micro enterprise was held in Tangerang. The participant learning about e-commerce and try to implement their business using that. Participant able to adapt to e-commerce and also compare get knowledge of different types of e-commerce on their understanding. In the usability testing, shows that the participant able to use the application and doing transaction. While the impact on the business itself still need to be explore more in future.

Dimensions

Author Biographies

Nadia Nadia, Bina Nusantara University.

Computer Science Department, School of Computer Science.

Evawaty Tanuar, Bina Nusantara University

Computer Science Department, School of Computer Science

Agnes Kurniati, Bina Nusantara University,

Computer Science Department, School of Computer Science

References

Gulnara Ruchkina, M. M. (2017). Small and medium enterprises in the context of regional development and innovations. Journal of International Studies Vol.10, 259-271.

Kvasnicova T., K. ,. (2016). E-commerce user experience: Do we feel under pressure during online shopping? In Proceeding of the 20 World Multi-Conference on Systemics. Cybernetics and Informatics (WMSCI), 41-44.

L., H. (2016). Key Design Characteristics for Developing Usable E-commerce Website in the Arab Word. Informing Science: the International Journal of an Emerging Transdiscipline Volume 19, 253-275.

Republik Indonesia. (2008). Undang-Undang Republik Indonesia No 20 Tahun 2008 TENTANG USAHA MIKRO, KECIL, DAN MENENGAH. Indonesia.

Shia B.C, C. M. (2015). Comparison of Decision Making in Adopting e-commerce between Indonesia and Chinese Taipei (Case Study in Jakarta and Taipei City). American Journal of Industrial and Business Management, 5:748-768.

Simangunsong, E. (2018). Generation-Z Buying Behaviour in Indonesia: Opportunities for Retail Businesses. Jurnal Ilmiah Manajemen, Volume 8, 243-253.

Statista. (2018, October). eCommerce. Retrieved 1 2019, from Statista.com: https://www.statista.com/outlook/243/120/ecommerce/indonesia#market-arpu

The Jakarta Post. (2017, March 4). Industry Ministry aims to see 20.000 new SMEs set up by 2019. Jakarta, Indonesia.

Downloads

Published

2019-09-04

How to Cite

Nadia, N., Tanuar, E., & Kurniati, A. (2019). Adopting E-commerce Technology for SME’s (Case study in Tangerang, Indonesia). Engineering, MAthematics and Computer Science Journal (EMACS), 1(1), 37–41. https://doi.org/10.21512/emacsjournal.v1i1.5807

Issue

Section

Articles
Abstract 707  .
PDF downloaded 620  .