Business Economic, Communication, and Social Sciences Journal (BECOSS)

Exchange Rate Pass-Through to Domestic Inflation in Ghana

David Effah-Mensah, Ebenezer Essiam — Wed, 31 Jan 2024 00:00:00 +0000

The current study estimates the exchange rate pass-through on domestic prices from January 2013 to December 2018, using a recursive vector autoregressive model (VAR). Applying Cholesky decomposition to the model, six variables were ordered as follows: oil prices, output gap, exchange rate, import prices, overall inflation and Treasury bill rate with an assumption that the identified shocks contemporaneously impact variables which are ordered after the shock without any contemporaneous feedback. We find evidence of incomplete exchange rate pass-through to domestic prices. Thus, domestic price changes by 9.6 percent in the first three months following an exchange rate shock and the shock dies out after a year with a total pass-through effect of 10.7 percent. We also find that, exchange rate effect is more pronounced for the imported prices than the overall inflation, suggesting some moderation of pass-through effect in domestic price dynamics.

Unhealthy Snacking Habits are Prevalent Among Elementary School Students

Riana Jogi Ahdareni Matondang, Maria Yuliaty — Wed, 31 Jan 2024 00:00:00 +0000

Development Index (HDI) showing a noteworthy increase in 2018. This progress is a promising sign for Indonesia's future, placing it in the high human development category. The focus of the report is on child welfare and health services, emphasizing the significance of adequate nutrition for proper growth and development. The report highlights the challenges parents face in providing their children with nutritious food due to their busy schedules, which often results in children buying unhealthy snacks at school. The 2019 Annual Report of the Food and Drug Supervisory Agency (BPOM) raises concerns regarding the quality of School Children's Snack Food (PJAS). A significant portion of these snacks did not meet the required standards and were found to be high in sugar, salt, and fat. These unhealthy snacks pose a risk to children's health, leading to health issues such as obesity, diabetes, and hypertension. Moreover, the report notes that poor nutrition not only affects children's health but also their academic performance. By using qualitative research, this report aims to describe the social condition and its impact on the unhealthy snacks habit in school. This report highlights the critical role proper nutrition plays in children's health and academic performance. It underscores the need for parents and schools to work together to provide healthy and nutritious food options for children. Furthermore, the report suggests that schools can play a pivotal role in promoting healthy eating habits by educating children about the importance of proper nutrition and offering healthy food options.

Celebrity Endorser and Brand Image McDonald’s: Impact of Collaboration McDonald's with BTS in Indonesia

Wed, 31 Jan 2024 00:00:00 +0000

Celebrity Endorsement is one of the marketing strategies businesses often use to increase purchasing power. Famous artists are also paid handsomely to endorse business products. This research aims to determine the extent of BTS’s influence as a Celebrity Endorser of the fast-food McDonald’s BTS Meal Collaboration in Jakarta. Apart from that, researchers also examined the influence of Mc Donalds’ own brand image on fast food purchase intention. This quantitative research took a sample of 100 respondents who were McDonald’s customers. The research results show that the Celebrity Endorser and Brand Image variables do have a significant influence on the purchase intention of the fast-food brand.

The Influence of Social Media Marketing and Brand Image on Brand Loyalty and its Impact on Consumer Purchase Decision with Store Atmosphere as A Moderation Variable (Case Study of XYZ Mall)

Shelvy Kurniawan, Novian Tanujaya — Wed, 31 Jan 2024 00:00:00 +0000

This research aims to obtain the results of the influence of Social Media Marketing, Brand Image, on Brand Loyalty and Consumer Purchase Decision with Store Atmosphere as a moderating variable. In this research, data was obtained by distributing questionnaires. The analytical method used in this research is SEM-PLS using SmartPLS 4 media. The research results show that Social Media Marketing has a significant effect on Brand Loyalty, Social Media Marketing has no significant effect on Consumer Purchase Decision, Brand Image has an effect significant effect on Brand Loyalty, Brand Image has no significant effect on Consumer Purchase Decision, Brand Image with Store Atmosphere as a moderating variable has no significant effect on Consumer Purchase Decision, Brand Loyalty has a significant effect on Consumer Purchase Decision.

The Effectiveness of Food Vlogger Review on Purchase Intention Toward Food Product (Study on Mega Influencer)

Desyra Sukma Dewanthi — Wed, 31 Jan 2024 00:00:00 +0000

Objectives: The objective of this research is to investigate the factors, such as source credibility (attractiveness, trustworthiness, and competence) and brand-influence match up congruence, that might contribute to better customer attitudes and buy intentions. The study is focused on millennials and Gen Z between the ages of 18 and 34 who have recently seen food vloggers review products on Youtube.

Method: This research utilizes using an online questionnaire that is made with Google Form distributed to 265 respondents. The full-scale data is analyzed through SmartPLS and bootstrapping analysis to test for reliability, validity, and the research’s hypotheses to identify the relationship between variables.

Results: The findings of the research shows that trustworthiness, expertise, similarity, liking, and familiarity value has a positive and significant relationship with customer attitude toward food product. Customer attitude toward food product also has a positive and significant relationship with purchase intention. Then both Attractiveness and Brand-Influencer Match-up does not have a positive influence significant effect on customer attitude toward food product.

Conclusion: The results of this research, it can be concluded there are 6 variables that measure food vlogger reviews that are included in the source credibility model, namely trustworthiness, attractiveness, expertise, liking, familiarity, and similarity. The more trustworthiness, expertise, similarity, liking, familiarity felt by food vloggers by customers, the more positive customer attitudes towards food products will be.

Key words:

Youtube, Food vloggers, Food Product, Customer Attitude, Purchase Intention

Dinamika Pertumbuhan Ekonomi di Provinsi Banten: Analisis Data Triwulanan 2018-2022

Muhamad Gentar, Intan Permatasari, Wildan Kautsar — Wed, 31 Jan 2024 00:00:00 +0000

This research aims to examine the dynamics of economic growth in Banten Province in the period of 2020-2023, using quarterly data obtained from the Economic Report of Banten Province published by Bank Indonesia. This research uses a descriptive-analytical method with a quantitative approach. The variables used are economic growth, inflation, banking intermediation, and regional budget expenditure. The results show that economic growth in Banten province tends to increase and is higher than national and regional economic growth in Java, although it is still influenced by factors such as inflation, banking intermediation, and regional budget expenditure. This research contributes to the development of the economy in Indonesia, especially in Banten province.

The Relationship Between Marketing Strategies and Customer Satisfaction in the Fast-Food Restaurant Industry

John Angelo Santos, Glory Sotelo-Drequito — Wed, 31 Jan 2024 00:00:00 +0000

This research examines the relationship between marketing strategies and customer satisfaction within the fast-food restaurant industry, focusing on product and promotional strategies. The study unveils critical insights gathered from a representative sample of 400 respondents. Findings reveal that product strategies, such as incorporating local and international flavors, offering unique menu items, introducing new products, and improving existing offerings, significantly attract and satisfy customers. Moreover, emotionally resonant promotional strategy and celebrity endorsements have a compelling impact on customer purchasing decisions. The study underscores the importance of a comprehensive marketing approach, harmonizing both product and promotional strategies, in enhancing overall customer satisfaction. The positive correlations observed between marketing strategies and customer satisfaction highlight the paramount role of marketing strategies in shaping the success of fast-food restaurants, underscoring their crucial influence on customer satisfaction and overall restaurant performance. These findings provide actionable recommendations for the industry, emphasizing the need for adaptability, convincing advertisements, and culinary innovation to meet evolving consumer preferences and expectations.

Editorial Page and Table of Content

Muhamad Nanang Suprayogi — Wed, 31 Jan 2024 00:00:00 +0000