https://journal.binus.ac.id/index.php/BECOSS <p class="x_MsoNormal">E-ISSN: <a title="E-ISSN" href="https://issn.brin.go.id/terbit/detail/1566873088" target="_blank" rel="noopener"><span class="fontstyle0">2686-2557</span></a></p> <p class="x_MsoNormal">Becoss Journal is a national journal published in January, May, and September. The journal is hosted by the Research and Technology Transfer Office of Universitas Bina Nusantara. The journal contents are managed by the School of Design, Faculty of Humanities, Faculty of Economics and Communication, and Binus Business School. BECOSS Journal has been accredited by the Ministry of Research, Technology and Higher Education under the decree number 72/E/KPT/2024 and has been indexed and abstracted by Science and Technology Index 3 (SINTA 3), Garda Rujukan Digital (Garuda), Google Scholar, Crossref, &amp; Dimensions.</p> <p class="x_MsoNormal">Becoss Journal invites academicians and professionals to write their ideas, concepts, new theories, or science development in the field of business, management, marketing, accounting, economic, communication, tourism, design, animation, media, language, education, and psychology.</p> <p class="x_MsoNormal">Manuscripts must be written in English with one columns format. There is no article-processing charge for all accepted papers and will be freely available to all readers with worldwide visibility and coverage.</p> <p class="x_MsoNormal"><a title="submit_submissions" href="https://journal.binus.ac.id/index.php/BECOSS/about/submissions">Submit Here</a></p> <p class="x_MsoNormal"><a title="link_statistic" href="https://statcounter.com/p12464916/summary/?account_id=5271177&amp;login_id=4&amp;code=a6d24e473c9bccbedaa2d7536d96f354&amp;guest_login=1" target="_blank" rel="noopener">Statistic</a></p> <p class="x_MsoNormal"><a title="link_contact" href="https://journal.binus.ac.id/index.php/BECOSS/about/contact">Contact</a></p> Bina Nusantara University en-US Business Economic, Communication, and Social Sciences Journal (BECOSS) 2686-2557 <p>Authors who publish with this journal agree to the following terms:<br />a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.</p> <p>b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.</p> <p>c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.</p> <p> </p> <p>USER RIGHTS</p> <p> All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: <a href="https://creativecommons.org/licenses/by-sa/4.0/" target="_blank" rel="noopener">Creative Commons Attribution-Share Alike (CC BY-SA)</a></p> https://journal.binus.ac.id/index.php/BECOSS/article/view/12130 <p><em>The use of social media in marketing is not only to market products but it can be used to improve the company's image and consumer purchasing interest. XYZ restaurant is engaged in the food &amp; beverage sector by serving typical Indonesian cuisine, they realize the importance of using social media as an efficient marketing tool. The purpose of this study is to determine the influence of social media marketing and influencer marketing on purchase intention and the role of brand image in mediating the influence of social media marketing on purchase intention. The data collection method in this study was by distributing questionnaires. The data analysis method used in this study is SEM. The results of this study indicate that social media marketing has a significant influence on brand image, brand image has a significant influence on purchase intention, influencer marketing has a significant influence on purchase intention, and social media marketing has a significant influence on purchase intention mediated by brand image.</em></p> Shelvy Kurniawan Fina Fauzi Setiadi Copyright (c) 2024 Business Economic, Communication, and Social Sciences Journal (BECOSS) https://creativecommons.org/licenses/by-sa/4.0 2024-09-30 2024-09-30 6 3 167 175 10.21512/becossjournal.v6i3.12130 https://journal.binus.ac.id/index.php/BECOSS/article/view/11980 <p>This study explains employee engagement for millennial employees. It identifies a career development that supports millennial employees, particularly in the DKI Jakarta area, to achieve better employee engagement, and the phenomenon of job-hopping reduces generation millennials. The subject of the investigation is employees of the millennial generation in the DKI Jakarta, with 407 questionnaire participants. The primary data of this study were obtained from questionnaires completed by several respondents. In addition, the data is processed using path analysis to analyze the relationship pattern between variables. This research uses a cross-sectional design. Data are collected only at one point in time, making it difficult to assess long-term causal relationships. Results showed that career development has a positive impact on employee engagement. Companies need to develop professional development programs tailored to the aspirations and work styles of this generation to increase effectiveness. Future longitudinal research may provide further insight into changing dynamics over time. Data collected via questionnaires may contain respondent bias due to their self-reported nature. Additional data collection methods, such as interviews or observations, may help reduce this bias. This research sheds light on the job-hopping phenomenon among millennial employees in Jakarta, the economic and business center of Indonesia. It makes a special contribution to the limited literature on the work behavior of millennials in major Southeast Asian cities. This research provides new insights into how career development and employee engagement can work together to reduce job hopping, thereby providing additional value to companies seeking to retain their employees</p> Ika Triana Danang Prihandoko Copyright (c) 2024 Business Economic, Communication, and Social Sciences Journal (BECOSS) https://creativecommons.org/licenses/by-sa/4.0 2024-09-30 2024-09-30 6 3 177 188 10.21512/becossjournal.v6i3.11980 https://journal.binus.ac.id/index.php/BECOSS/article/view/12290 Muhamad Nanang Suprayogi Copyright (c) 2024 Business Economic, Communication, and Social Sciences Journal (BECOSS) https://creativecommons.org/licenses/by-sa/4.0 2024-10-02 2024-10-02 6 3