https://journal.binus.ac.id/index.php/BECOSS/issue/feed Business Economic, Communication, and Social Sciences Journal (BECOSS) 2024-10-02T10:03:45+00:00 Muhamad Nanang Suprayogi msuprayogi@binus.edu Open Journal Systems <p class="x_MsoNormal">E-ISSN: <a title="E-ISSN" href="https://issn.brin.go.id/terbit/detail/1566873088" target="_blank" rel="noopener"><span class="fontstyle0">2686-2557</span></a></p> <p class="x_MsoNormal">Becoss Journal is a national journal published in January, May, and September. The journal is hosted by the Research and Technology Transfer Office of Universitas Bina Nusantara. The journal contents are managed by the School of Design, Faculty of Humanities, Faculty of Economics and Communication, and Binus Business School. BECOSS Journal has been accredited by the Ministry of Research, Technology and Higher Education under the decree number 72/E/KPT/2024 and has been indexed and abstracted by Science and Technology Index 3 (SINTA 3), Garda Rujukan Digital (Garuda), Google Scholar, Crossref, &amp; Dimensions.</p> <p class="x_MsoNormal">Becoss Journal invites academicians and professionals to write their ideas, concepts, new theories, or science development in the field of business, management, marketing, accounting, economic, communication, tourism, design, animation, media, language, education, and psychology.</p> <p class="x_MsoNormal">Manuscripts must be written in English with one columns format. There is no article-processing charge for all accepted papers and will be freely available to all readers with worldwide visibility and coverage.</p> <p class="x_MsoNormal"><a title="submit_submissions" href="https://journal.binus.ac.id/index.php/BECOSS/about/submissions">Submit Here</a></p> <p class="x_MsoNormal"><a title="link_statistic" href="https://statcounter.com/p12464916/summary/?account_id=5271177&amp;login_id=4&amp;code=a6d24e473c9bccbedaa2d7536d96f354&amp;guest_login=1" target="_blank" rel="noopener">Statistic</a></p> <p class="x_MsoNormal"><a title="link_contact" href="https://journal.binus.ac.id/index.php/BECOSS/about/contact">Contact</a></p> https://journal.binus.ac.id/index.php/BECOSS/article/view/12130 The Influence of Social Media Marketing, Brand Image, and Influencer Marketing on Purchase Intention at XYZ Restaurant 2024-09-03T17:00:11+00:00 Shelvy Kurniawan shelvy.kurniawan001@binus.ac.id Fina Fauzi Setiadi fina.setiadi@binus.ac.id <p><em>The use of social media in marketing is not only to market products but it can be used to improve the company's image and consumer purchasing interest. XYZ restaurant is engaged in the food &amp; beverage sector by serving typical Indonesian cuisine, they realize the importance of using social media as an efficient marketing tool. The purpose of this study is to determine the influence of social media marketing and influencer marketing on purchase intention and the role of brand image in mediating the influence of social media marketing on purchase intention. The data collection method in this study was by distributing questionnaires. The data analysis method used in this study is SEM. The results of this study indicate that social media marketing has a significant influence on brand image, brand image has a significant influence on purchase intention, influencer marketing has a significant influence on purchase intention, and social media marketing has a significant influence on purchase intention mediated by brand image.</em></p> 2024-09-30T00:00:00+00:00 Copyright (c) 2024 Business Economic, Communication, and Social Sciences Journal (BECOSS) https://journal.binus.ac.id/index.php/BECOSS/article/view/11980 The Effect of Career Development in the Millennial Generation 2024-08-02T08:16:52+00:00 Ika Triana itriana@binus.edu Danang Prihandoko dprihandoko@binus.ac.id <p>This study explains employee engagement for millennial employees. It identifies a career development that supports millennial employees, particularly in the DKI Jakarta area, to achieve better employee engagement, and the phenomenon of job-hopping reduces generation millennials. The subject of the investigation is employees of the millennial generation in the DKI Jakarta, with 407 questionnaire participants. The primary data of this study were obtained from questionnaires completed by several respondents. In addition, the data is processed using path analysis to analyze the relationship pattern between variables. This research uses a cross-sectional design. Data are collected only at one point in time, making it difficult to assess long-term causal relationships. Results showed that career development has a positive impact on employee engagement. Companies need to develop professional development programs tailored to the aspirations and work styles of this generation to increase effectiveness. Future longitudinal research may provide further insight into changing dynamics over time. Data collected via questionnaires may contain respondent bias due to their self-reported nature. Additional data collection methods, such as interviews or observations, may help reduce this bias. This research sheds light on the job-hopping phenomenon among millennial employees in Jakarta, the economic and business center of Indonesia. It makes a special contribution to the limited literature on the work behavior of millennials in major Southeast Asian cities. This research provides new insights into how career development and employee engagement can work together to reduce job hopping, thereby providing additional value to companies seeking to retain their employees</p> 2024-09-30T00:00:00+00:00 Copyright (c) 2024 Business Economic, Communication, and Social Sciences Journal (BECOSS) https://journal.binus.ac.id/index.php/BECOSS/article/view/11859 Investigating the Influence of Emotional Intelligence and Organizational Commitment on Organizational Citizenship Behavior: An Examination of the Workforce at PT XYZ 2024-09-29T11:40:50+00:00 Soraya Agustina Situmorang soraya.situmorang@binus.ac.id <p>The research investigates the influence of emotional intelligence (EI) and organizational commitment (OC) on organizational citizenship behavior (OCB) within PT XYZ. OCB, which involves voluntary actions benefiting the organization, is increasingly recognized as essential for organizational success. Emotional intelligence, the ability to perceive and manage emotions, plays a crucial role in fostering these behaviors, while organizational commitment reflects the dedication and attachment employees feel towards their company. Using a cross-sectional design, data were collected from 100 employees via a structured questionnaire. Multiple linear regression analysis revealed that emotional intelligence and organizational commitment significantly and positively influence OCB. Specifically, employees with higher emotional intelligence and more substantial organizational commitment demonstrate greater engagement in discretionary behaviors that support organizational functioning. The study concludes that fostering emotional intelligence and organizational commitment within the workforce can significantly enhance OCB, contributing to improved organizational effectiveness. These findings suggest that organizations should prioritize emotional intelligence training and strengthen employee commitment to boost overall performance.</p> 2024-09-30T00:00:00+00:00 Copyright (c) 2024 Business Economic, Communication, and Social Sciences Journal (BECOSS) https://journal.binus.ac.id/index.php/BECOSS/article/view/12084 Strategic Use Cases of Digital Transformation Implementation in Cities in Developing Countries 2024-08-30T02:48:36+00:00 Wendy Junaidi wendy.junaidi@binus.ac.id <p><em>Global competition for business process efficiencies and investment, rapidly growing and aging populations, rising concerns about climate change, economic inequality, digital gap, and keeping pace with technological innovation are just a few of the challenges cities around the world face in meeting citizens’ expectations for personalized, mobile government services. To address these complex systemic challenges, cities must design smart city initiatives as part of digital transformation implementation to connect disparate operations and siloed processes, starting with smaller, focused projects at the department level and progressing, step by step, toward an integrated city ecosystem. The purpose of this research is to provide insights into some strategic use cases for implementing digital transformation in cities in developing countries as a reference for prioritization so that local governments in developing countries can manage the complexities of smart city implementation through the empowerment of internet of things (IoT) technology. This research focused on some smart city use cases found in developing countries, i.e. Pune (India), Da Nang (Vietnam), and Mexico City (Mexico).</em></p> 2024-09-30T00:00:00+00:00 Copyright (c) 2024 Business Economic, Communication, and Social Sciences Journal (BECOSS) https://journal.binus.ac.id/index.php/BECOSS/article/view/12290 Editorial Page and Table of Content 2024-10-02T09:58:05+00:00 Muhamad Nanang Suprayogi msuprayogi@binus.edu 2024-10-02T00:00:00+00:00 Copyright (c) 2024 Business Economic, Communication, and Social Sciences Journal (BECOSS)