Saragih MHS, Sulaiman VK, Shani H, Holando S. Celebrity Endorser and Brand Image McDonald’s: Impact of Collaboration McDonald’s with BTS in Indonesia. BECOSS Journal [Internet]. 2024 Jan. 31 [cited 2025 Jul. 8];6(1):23-8. Available from: https://journal.binus.ac.id/index.php/BECOSS/article/view/10837