Dewanthi, Desyra Sukma. “Effective Branding of Pepsodent’s Social Responsibility Marketing Campaign for Younger Generation”. Business Economic, Communication, and Social Sciences Journal (BECOSS) 5, no. 2 (May 31, 2023): 115–126. Accessed July 11, 2025. https://journal.binus.ac.id/index.php/BECOSS/article/view/8756.