Novianti, Reva, Iwan Sukoco, Cecep Safa’atul Barkah, and Nurillah Jamil Achmawati Novel. “Analisis Efektivitas Strategi Pemasaran Kontroversial Pada Brand Porteegoods ”. Business Economic, Communication, and Social Sciences Journal (BECOSS) 6, no. 3 (September 30, 2024): 259–270. Accessed August 13, 2025. https://journal.binus.ac.id/index.php/BECOSS/article/view/11874.