Kurniawan, Shelvy, and Novian Tanujaya. “The Influence of Social Media Marketing and Brand Image on Brand Loyalty and Its Impact on Consumer Purchase Decision With Store Atmosphere As A Moderation Variable (Case Study of XYZ Mall)”. Business Economic, Communication, and Social Sciences Journal (BECOSS), vol. 6, no. 1, Jan. 2024, pp. 29-39, doi:10.21512/becossjournal.v6i1.11018.