SARAGIH, Melva Hermayanty Saragih; SULAIMAN, Varian Kashira; SHANI, Haikal; HOLANDO, Steven. Celebrity Endorser and Brand Image McDonald’s: Impact of Collaboration McDonald’s with BTS in Indonesia. Business Economic, Communication, and Social Sciences Journal (BECOSS), [S. l.], v. 6, n. 1, p. 23–28, 2024. DOI: 10.21512/becossjournal.v6i1.10837. Disponível em: https://journal.binus.ac.id/index.php/BECOSS/article/view/10837. Acesso em: 8 jul. 2025.