LI, Sin; SUHARI, Umaidi; SHIDIQQI, Muhammad Fajar; MUHAMMAD ARAS; MANI, La. The Role of Celebrity Endorsement on Impulse Buying Behavior with Customer Loyalty as a Moderating in the E-Commerce Industry. Business Economic, Communication, and Social Sciences Journal (BECOSS), [S. l.], v. 5, n. 1, p. 59–72, 2023. DOI: 10.21512/becossjournal.v5i1.9076. Disponível em: https://journal.binus.ac.id/index.php/BECOSS/article/view/9076. Acesso em: 16 jul. 2025.