FELIX, Antonius; SUNDJAJA, Arta Moro; GANESAN, Yuvaraj; ZULFIKAR, Akbar Lufi. How Hedonic Motives and Impulsive Shopping Tendencies Shape Gen-Z Online Shopping Behavior. Business Economic, Communication, and Social Sciences Journal (BECOSS), [S. l.], v. 8, n. 1, p. 83–93, 2026. DOI: 10.21512/becossjournal.v8i1.15603. Disponível em: https://journal.binus.ac.id/index.php/BECOSS/article/view/15603. Acesso em: 20 jul. 2026.