FAAIZ, Muhammad Al; DIANITA, Indria Angga; GRACIA, Amanda Bunga; SEPRINA, Wa Ode. The Effect of Experiential Brand Activation Through Vidio’s "Roaring Night" Event on Customer Trust. Business Economic, Communication, and Social Sciences Journal (BECOSS), [S. l.], v. 6, n. 3, p. 271–286, 2024. DOI: 10.21512/becossjournal.v6i3.12142. Disponível em: https://journal.binus.ac.id/index.php/BECOSS/article/view/12142. Acesso em: 13 jul. 2025.