NOVIANTI, Reva; SUKOCO, Iwan; BARKAH, Cecep Safa’atul; NOVEL, Nurillah Jamil Achmawati. Analisis Efektivitas Strategi Pemasaran Kontroversial Pada Brand Porteegoods . Business Economic, Communication, and Social Sciences Journal (BECOSS), [S. l.], v. 6, n. 3, p. 259–270, 2024. DOI: 10.21512/becossjournal.v6i3.11874. Disponível em: https://journal.binus.ac.id/index.php/BECOSS/article/view/11874. Acesso em: 13 aug. 2025.