KURNIAWAN, Shelvy; TANUJAYA, Novian. The Influence of Social Media Marketing and Brand Image on Brand Loyalty and its Impact on Consumer Purchase Decision with Store Atmosphere as A Moderation Variable (Case Study of XYZ Mall). Business Economic, Communication, and Social Sciences Journal (BECOSS), [S. l.], v. 6, n. 1, p. 29–39, 2024. DOI: 10.21512/becossjournal.v6i1.11018. Disponível em: https://journal.binus.ac.id/index.php/BECOSS/article/view/11018. Acesso em: 2 aug. 2025.