Saragih, M.H.S. et al. 2024. Celebrity Endorser and Brand Image McDonald’s: Impact of Collaboration McDonald’s with BTS in Indonesia. Business Economic, Communication, and Social Sciences Journal (BECOSS). 6, 1 (Jan. 2024), 23–28. DOI:https://doi.org/10.21512/becossjournal.v6i1.10837.