Evolution of Interpersona Communication Through Symbols (Sticker) Cyber Native in the Line App

The essence of man in life is to conduct communication activities. An individual is said to communicate with others if both have an understanding of the meaning of the message conveyed in his interaction. Advances in information communication technology provide opportunities for individuals to more easily interact over the internet. Of the recorded internet users, 130 million are active on social media. New Media Communication, or communication based on information technology, makes social media a prima donna for individuals to interact socially in cyberspace. Text-based communication platforms such as WhatsApp and LINE make it easier for individuals or those in cyberspace referred to as digital natives to interact. These digital natives in their interactions do the continuous thing as a habit that eventually becomes a culture of communication. In this research, the focus of research is the evolution of communication between users in the new media era in LINE users as a text application-based social media with a constructivist approach, qualitative research methodology with virtual ethnographic research methods and descriptive analysis levels. Data collection with online interviews, as well as chat history observations and the use of LINE sticker features. The purpose of the study is: (1) to find out the communication of digital natives on the LINE application platform, (2) to find out the evolution of interpersona communication formed from the results of native digital interactions on the LINE application platform using a virtual ethnographic approach.


INTRODUCTION
The essence of man in life is to conduct communication activities. An individual can be said to communicate Data collection with online and offline interviews, as well as observation of chat history and the use of whatsapp features. The purpose of the research is (1) to know the culture of digital natives communication on the LINE application platform, (2) to find out the communication culture formed from the results of digital natives interaction on the LINE application platform. As a form of findings / innovations that are expected from the research conducted is in the form of software (software) that can recognize the emotional character of the user, from the track record of symbols (emoticons) used regularly.
LINE social media in relation to distance efficiency, time and resources in the context of organizational communication obtained the results of research that the use of LINE social media is the right choice to bridge and facilitate communication in organizations that tend to require intense, urgent and fast-paced communication, especially when approaching events or organizational activities.
The fun nature of LINE is able to create an exciting communication climate so that the message conveyed tends to be an informal and more flexible message that is able to foster closeness and make the organizational climate more relaxed so as to cut the hierarchy in communication. In fact, when finding an urgent situation the organization is also able to discuss online and get satisfaction in communicating through the features contained in LINE, such as polling for voting, and so on. This proves that organiasation communication is able to switch from conventional to mediated and still run smoothly.

METHODS
The study used virtual ethnography on communication between personas on the LINE instant text platform to specifically observe the use of stickers as visual communication of images in conversations. Ethnography is typical research involving ethnographers to participate as observers, either overtly or covertly to observe what is happening in people's daily lives (Bate, 1997).
Virtual ethnography is a critical approach. Where on the critical approach of recognition comes from two parties, researchers and informants are studied. That's why virtual ethnography is resuscitating, offering and empowering. The first issue in the virtual ethnographic research debate, is about the trust and authenticity of data. The online environment is an environment that is considered hostile, impersonal (mutually unfamiliar) and the availability of valid data is small and shallow (Sharf, 1999).

Informant Profile
Informant said a significant part of the research needed in this study related to the discussion of research, namely the Evolution of Interpersona Communication Through Cyber Native Symbols (Stickers) In Text-Based Applications (Virtual Ethnographic Study of LINE Application Users). The data was obtained by ethnographic research methods used to describe how individuals who use their culture interpret reality.
In research with ethnographic methods aimed at describing communication between individuals with the medium of communication platform text-based communication LINE. In this research, researchers conducted observations on communications conducted by informants on the LINE text platform. Data is also dug through semi-structured interview processes and questionnaires with several informants in order to meet the needs of more complete and in-depth research data.
Key informants in this study are individual users of the LINE application, especially those categorized into generation X, Y and Z. Who use the LINE text application in their daily social lives. Generation X is a generation born in the early years of technological and information developments such as the use of PCs (Personal Computers), video games, cable TV and the internet.
Generation Y is known as the mellenial generation or millennials. Generation Y uses many instant communication technologies such as email, SMS, instant messaging and others. This is because generation Y is a generation that grew up in the internet boom era, while Generation Z is the youngest generation that has just entered the workforce. This generation is usually called the internet generation Atai Igeneration. Generation Z has more social connection through cyberspace. Since childhood, this generation has been widely introduced by technology and is very familiar with smartphones and categorized as a creative generation.
Here are the categories of generational divisions according to the period of birth:  The study used two data collection techniques: ethnographic methods and source interviews that represent each generation of LINE app users. At the level of secondary data collection data collection is done with interview techniques interview results that have been done and existing documents, the results of data analysis conducted based on data analysis techniques Model Miles and Huberman where the data is reduced in accordance with the research problem, then compiled according to the pattern (data display) and drawn conclusions (verification).
The study used virtual ethnography on communication between personas on the LINE instant text platform to specifically observe the use of stickers as visual communication of images in conversations. Ethnography is typical research involving ethnographers to participate as observers, either overtly or covertly to observe what is happening in people's daily lives (Bate, 1997).
LINE has its own cartoon characters that are unique to LINE, there are Brown, Cony, Moon and James. In this study the focus of the discussion is the Virtual Ethnographic Study of LINE application users. Ethnographic model is a qualitative research model that has the aim of describing cultural characteristics contained in individuals or groups of people who are members of a group of cultural societies. Ethnographic researchers aim to interpret both open and gray manifestations of a culture.
In its development, the field of ethnographic practice undergoes increasingly clear changes. Ethnography is not sufficiently defined as just a method or technique of data collection. Not just as a discipline of research based on culture, but as a combination of organizing concepts between observation and interview techniques to record the dynamics of people's behavior (Mariampolski, 1999).
It is therefore understandable that ethnography has the ability to explore in digital relationships. Ethnography on the internet as a new qualitative research method by adapting some features to traditional ethnography to study cultural culture and cultural practices that arise in text-based communication through computer media (Kozinets, 2009).
Ethnography on the internet involves a willingness to observe how communication between personas is built in cyberspace and how emotional expression is carried out there. As depicted in the following screenshot: From the image recorded the conversation of two LINE users who conducted Communication Between Personas with the topic of the pandemic covid 19 situation. User 1 and user 2 showed each other feelings of empathy related to the topic discussed. Feelings of pleasure, affection is represented by the image of a cheerful girl figure and a picture of a lot of hearts.
Where the heart in ancient Egyptian myths called the symbol used to symbolize the heart, the most important part of man, implying emotion, affection, or something like that. The user is Generation Z which is referred to as the Internet Generation. Since childhood familiar with digital communication loaded with emblem communication. In the picture, user 1 greets user 2 to invite you to enjoy live music online. Stickers used are emojis that represent enthusiasm to do activities together according to their favorites. The "wink" emoji represents a feeling of enthusiasm, passion and excitement. But in the screenshot, user 2 only replied the next day, and user 1 sent a short message of disappointment and added it with a sticker representing disappointment (a crumpled face).
From the two screenshots above confirms that the LINE text application provides more text-based communication facilities through stickers -stickers of its own cartoon characters that are unique to LINE. From ethnographic studies conducted in the LINE text application it can be known that in general the use of LINE applications have cultural characteristics in themselves as members of a group -in this case users of the LINE application as a free instant messaging application that can be used on various platforms such as smartphones, tablets, and computers.
Communication on social media has the characteristic of participation, that social media encourages feedback contributions from everyone who is interested and gives the community the opportunity to be able to communicate effectively according to their goals. Meet the emotional message needs of the communication actor in the process. Line's text platform has an exciting way to describe the emotions of these communication actors. Sticker facilities that make LINE different from other chat applications and become the flagship and uniqueness of LINE. Emoticons provided by LINE are also unusual, not just yellow emoticons that are often found in other chat applications. As revealed by the source of the LINE application users as follows.
Source 1: RT Mother born in 1978, Generation X

• Tell me about your experience communicating using LINE?
LINE is fun to communicate because it is easy to use and can be more expressive with the presence of stickers that vary.

• Explain why you use LINE stickers in communication?
To further animate communication, so that even through text, people who read it like talking directly to the other person

• How far does the sticker represent in communication?
Very influential, because it further revives the atmosphere of communication

• More often use stickers like what and explain why?
Less know the types of stickers in LINE. However, broadly speaking, it is more interested to use stickers that use words / sentences that can represent common answers to reply to messages.
Source 2: MOTHER RT born in 1980, Generation Y • Tell me about your experience communicating using LINE? Only occasionally use the LINE platform in online communication, but LINE still has its own attraction with the facilities of various stickers that are quite interesting.

• Explain why you use LINE stickers in communication?
Saves time and makes it easier to reply to incoming short messages.

• How far does the sticker represent in communication?
For use in informal communication, the presence of LINE stickers can simply represent the message you want to convey without the need to use long sentences.

• More often use stickers like what and explain why?
Funny, interactive and entertaining Source 3: Student born in 2000, Generation X • Tell me about your experience communicating using LINE?
My experience communicating using LINE is more exciting than any other chat app. Because there are interesting features such as stickers, timeline to nearby to make new friends.

• Explain why you use LINE stickers in communication?
Because the sticker is funny and represents expression when communicating without face to face.

• How far does the sticker represent in communication?
Quite representative, because some stickers show facial expressions that match what I want to convey.

• More often use stickers like what and explain why?
Stickers showing daily activities (watching tv, eating, bathing, working) or expressions of emotion (smile, sadness, anger). The reason is because the sticker is in accordance with what I want to convey.
Thus it can be concluded that computer mediated communication (computer mediated) technology in general provides convenience to communication actors. And in the level of nonverbal communication with symbols, LINE stickers and emoticons are a visualizing feature of various kinds of expression with a variety of fun characters, can be used as a substitute for nonverbal messages that do not appear in online communication.
The use of emoticons in communication that runs through instant messaging, can speed up the communication process, make communication more enjoyable and make it easier to express emotions and the occurrence of increased wealth of information so as to increase the efficiency and effectiveness of communication.

CONCLUSIONS
The study used virtual ethnography on communication between personas on the LINE instant text platform to specifically observe the use of stickers as visual communication of images in conversations. Ethnography is typical research involving ethnographers to participate as observers, either overtly or covertly to observe what is happening in people's daily lives (Bate, 1997).
From ethnographic studies conducted in the LINE text application it can be known that in general the use of LINE applications have cultural characteristics in themselves as members of a group -in this case users of the LINE application as a free instant messaging application that can be used on various platforms such as smartphones, tablets, and computers. Communication on social media has the characteristic of participation, that social media encourages feedback contributions from everyone who is interested and gives the community the opportunity to be able to communicate effectively according to their goals.
Meet the emotional message needs of the communication actor in the process. Line's text platform has an exciting way to describe the emotions of these communication actors. Sticker facilities that make LINE different from other chat applications and become the flagship and uniqueness of LINE. Emoticons provided by LINE are also unusual, not just yellow emoticons that are often found in other chat applications.
Thus it can be concluded that computer mediated communication (computer mediated) technology in general provides convenience to communication actors. And in the level of nonverbal communication with symbols, LINE stickers and emoticons are a visualizing feature of various kinds of expression with a variety of fun characters, can be used as a substitute for nonverbal messages that do not appear in online communication.
The use of emoticons in communication that runs through instant messaging, can speed up the communication process, make communication more enjoyable and make it easier to express emotions and the occurrence of increased wealth of information so as to increase the efficiency and effectiveness of communication.