Binus Business Review https://journal.binus.ac.id/index.php/BBR <ul> <li> <div align="Justify">P-ISSN: <a title="P-ISSN" href="https://issn.brin.go.id/terbit/detail/1441610780" target="_blank" rel="noopener">2087-1228</a></div> </li> <li>E-ISSN: <a title="E-ISSN" href="https://issn.brin.go.id/terbit/detail/1444362969" target="_blank" rel="noopener">2476-9053</a></li> </ul> <p align="Justify">Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under decree number 158/E/KPT/2021. BBR provides a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business &amp; management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.</p> <p align="Justify">There is an article-processing charge for all accepted papers and will be freely available to all readers with worldwide visibility and coverage. The article processing charge is Rp. 2.000.000,00 and the author will receive a complimentary hard copy of our journal. Free of charge for international authors and Bina Nusantara University lecturers.</p> <p align="Justify"><a title="submit_submissions" href="https://journal.binus.ac.id/index.php/BBR/about/submissions">Submit Here</a></p> <p align="Justify"><a title="link_statistic" href="https://statcounter.com/p10942564/summary/?account_id=5271177&amp;login_id=5&amp;code=4c38f0a817f418ce75c68a2bf449b3c4&amp;guest_login=1" target="_blank" rel="noopener">Statistic</a></p> <p align="Justify"><a title="link_contact" href="https://journal.binus.ac.id/index.php/BBR/about/contact">Contact</a></p> en-US <p><span>Authors who publish with this journal agree to the following terms:</span><br />a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.</p><p>b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.</p><p>c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.</p><p> </p><p><span>USER RIGHTS</span></p><p> All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: <a title="Copyright" href="https://creativecommons.org/licenses/by-sa/4.0" target="_blank">Creative Commons Attribution-Share Alike (CC BY-SA)</a></p><p> </p> bbr@binus.edu (Dewi Novianti) bbr@binus.edu (Dewi Novianti) Tue, 08 Oct 2024 00:00:00 +0000 OJS 3.2.1.1 http://blogs.law.harvard.edu/tech/rss 60 Critical Factors for SMEs’ Business Sustainability through the COVID-19 Pandemic: A Systematic Literature Review https://journal.binus.ac.id/index.php/BBR/article/view/11100 <p>The COVID-19 pandemic has brought profound changes in the global economy, altering the dynamics between nature, people, government, and business. This transformation has particularly impacted Small and Medium Enterprises (SMEs). As vital contributors to the distribution of wealth and the foundation of numerous businesses worldwide, SMEs face various challenges in sustaining their operations in today’s competitive and globalized economy. The research aimed to explore the factors influencing the sustainability of SMEs from the Resource-Advantage Theory of Competition (RAToC) perspective. It applied a qualitative research through bibliometric analysis using Visualization of Similarities (VOS) viewer software with Scopus data from 2019 to 2023 and resulted in 560 relevant articles. The literature review reveals that successful SMEs in the post-COVID-19 era are capable of addressing challenges through innovation, adaptability, flexibility, and resource integration with a commitment to social responsibility. The keys to their success are the adept embrace of technological advancements, responsiveness to market changes, proactive seizing of new opportunities, and the cultivation of stakeholder engagement alongside prudent risk management. The research not only provides a nuanced understanding of dynamic strategies, but also offers profound insights into essential attributes, positioning SMEs to succeed within the continually evolving post-pandemic landscape. Therefore, it ensures their resilience and sustained growth in the future.</p> Rini Setiawati, Friska Mastarida Copyright (c) 2024 Rini Setiawati, Friska Mastarida https://creativecommons.org/licenses/by-sa/4.0 https://journal.binus.ac.id/index.php/BBR/article/view/11100 Tue, 08 Oct 2024 00:00:00 +0000 An Analysis of the Relationship between Prices, Shopping Habits, Promotions, and Fashion Involvements in Impulsive Buying Decisions https://journal.binus.ac.id/index.php/BBR/article/view/11001 <p>The research aimed to evaluate the direct and mediating association between impulsive buying behavior and the<br />impact of several elements, such as costs, shopping lifestyle, promotion, and fashion engagement. Quantitative<br />research was conducted by questionnaires to 100 participants, encompassing individuals from diverse age groups,<br />jobs, and genders. However, only 88 questions were deemed legitimate and met the criteria for evaluation. In the<br />interim, a total of 12 surveys were deemed unsuccessful due to their failure to fulfill the established criteria or<br />the presence of incomplete responses provided by the participants. Researchers tested the relevance of the effect<br />of each variable indicator that affected impulsive purchase using SmartPLS software. The findings indicate that<br />among the factors examined, only one variable has a positive direction and a significant impact on impulsive<br />buying through the intervening channel, as seen by a p-value of 0.010. Conversely, the remaining variables exhibit<br />a lack of meaningful influence and display a negative direction. The result stipulates that the price is the primary<br />criterion for individuals who make impulsive purchases to satisfy their fashion wants. These findings have the<br />potential to address the idea that impulsive buying behavior is only determined by the intricate interplay of factors<br />such as price, promotion, shopping lifestyle, and fashion engagement. Hence, it is necessary to employ alternative<br />methodologies to benchmark various indicator variables to discover fresh findings on impulsive purchase attitudes<br />on digital platforms in the modern day.</p> Tibrani, Shafie Mohamed Zabri, Lukmanul Hakim Copyright (c) 2024 Tibrani, Shafie Mohamed Zabri, Lukmanul Hakim https://creativecommons.org/licenses/by-sa/4.0 https://journal.binus.ac.id/index.php/BBR/article/view/11001 Wed, 09 Oct 2024 00:00:00 +0000 Understanding Generation Z: Work-Life Balance and Job Embeddedness in Retention Dynamics https://journal.binus.ac.id/index.php/BBR/article/view/11277 <p>The Great Resignation has presented a significant challenge for companies aiming to retain top talent and<br />emphasize the critical need for effective employee retention strategies. The research investigated the relationship<br />between work-life balance, employee retention, and turnover intention among Generation Z employees across<br />various industries in Indonesia. By encompassing multiple sectors such as technology, finance, healthcare, and<br />hospitality, the research aimed to capture Generation Z employees’ diverse experiences and perceptions. The<br />research involved 373 Generation Z respondents across various industries, employing a quantitative approach.<br />Data collection was facilitated through online questionnaires, and analysis was conducted using Structural<br />Equation Modeling (SEM) with Partial Least Square (PLS) as the analytical tool. The findings reveal significant<br />relationships between various constructs. Work-life balance influences employee retention, turnover intention,<br />and job embeddedness. Additionally, job embeddedness exerts an impact on both employee retention and turnover<br />intention. Furthermore, work-life balance indirectly affects employee retention and turnover intention through<br />its mediation by job embeddedness. The inclusion of diverse industries ensures that the results are broadly<br />applicable, offering practical recommendations for fostering a resilient and engaged workforce in different<br />professional environments. Future research should continue to explore industry-specific nuances to further enrich<br />the understanding of these critical issues.</p> Sherly Rosalina Tanoto, Erin Go Tami Copyright (c) 2024 Sherly Rosalina Tanoto, Erin Go Tami https://creativecommons.org/licenses/by-sa/4.0 https://journal.binus.ac.id/index.php/BBR/article/view/11277 Thu, 10 Oct 2024 00:00:00 +0000 Redesigning Digital Marketing Strategy for Increasing Sales of Small Business: A Case Study in Pinescarf https://journal.binus.ac.id/index.php/BBR/article/view/11355 <p>The research provided a complete and practical perspective on reviving struggling small businesses by redesigning<br />marketing strategies to boost sales. It aimed to identify the implemented marketing strategy, evaluate the marketing<br />performance, and redesign the marketing strategy. An exploratory mixed-method approach was applied, comprising<br />three stages. First, qualitative descriptive analysis identified the existing marketing strategy through in-depth<br />interviews and direct observation, analyzed using Segmentation, Targeting, and Positioning (STP) and the Cocreation,<br />Currency, Communal Activation, and Conversation (4C) marketing mix. Second, ongoing marketing<br />performance was evaluated based on the perceptions of 267 Instagram and Shopee followers of Pinescarf, using<br />convenience sampling and the Aware, Appeal, Ask, Act, and Advocate (5A) customer path concept. Third,<br />strategy formulation utilized the Analytical Hierarchy Process (AHP), integrating qualitative and quantitative<br />approaches based on insights from management, consumers, and industry experts. The identification process<br />shows that Pinescarf needs to improve its implementation of the 4C marketing mix. A bottleneck at the Act and<br />Advocate stages prevents purchases, resulting in a funnel-shaped customer path. Strategy formulation using AHP<br />prioritizes increasing sales as main marketing objective of Pinescarf. Maximizing advertising performance in the<br />conversation mix is the first priority, followed by regular discounts in the currency mix to address the Act stage<br />bottleneck. These findings can help Pinescarf to save time and costs by focusing on effective marketing efforts.<br />Additionally, the research has connected marketing theory with real-world practice, enabling businesspeople to<br />make informed decisions based on solid analysis alongside their existing intuition.</p> Nadhilah Husna, Hartoyo, Nur Hasanah Copyright (c) 2024 Nadhilah Husna, Hartoyo, Nur Hasanah https://creativecommons.org/licenses/by-sa/4.0 https://journal.binus.ac.id/index.php/BBR/article/view/11355 Sat, 12 Oct 2024 00:00:00 +0000 Exploring the Impact of Confirmation, Perceived Usefulness, and Perceived Risk on User Satisfaction and Continuance Intention of Paylater Users https://journal.binus.ac.id/index.php/BBR/article/view/11829 <p>Financial service innovation is increasingly developing with the massive growth in the use of Information and<br />Communication Technology (ICT). Paylater is a digital financial service product that has recently developed<br />rapidly. Even though many people view paylater negatively, its presence is well-received, especially by young<br />people. Paylater is a new trend in digital payment services, so there is still limited research that discusses the<br />continuance intention of e-commerce users. The research aimed to determine the effect of confirmation, perceived<br />usefulness, satisfaction, and perceived risk on continuance intention. The research, using a questionnaire and a<br />quantitative approach, involved a sample of 209 users of paylater in Jakarta, which was taken through purposive<br />sampling. The research tested hypotheses using the Structure Equation Modelling (SEM) model with the Partial<br />Least Square (SEM-PLS). Research findings show that satisfaction and risk perception have a positive and<br />significant effect on the intention to continue using paylater services. Confirmation and perceived usefulness are<br />also found to positively and significantly influence satisfaction. Therefore, paylater service providers should be<br />more innovative in providing attractive features. Then, paylater users need to improve their financial literacy<br />to be wiser when using it. Last, service providers need a deep understanding to become leaders in providing<br />paylater services, so conducting studies related to continuance intention is essential.</p> Freddy Pandapotan Simbolon, Eunice Klesia Copyright (c) 2024 Freddy Pandapotan Simbolon, Eunice Klesia https://creativecommons.org/licenses/by-sa/4.0 https://journal.binus.ac.id/index.php/BBR/article/view/11829 Mon, 21 Oct 2024 00:00:00 +0000 Increasing Commitment through the Effect of Green Training and Development and Green Behavior in State-Owned Bank Employees https://journal.binus.ac.id/index.php/BBR/article/view/11229 <p>The rising concern of global warming has spurred numerous organizations and companies worldwide to adopt green business strategies, which integrate environmental management with Human Resource Management (HRM), notably through implementing Green HRM (GHRM). The Indonesian government has also promoted eco-green applications in support of environmental sustainability in various government institutions, including state-owned banks, as a pioneer in the GHRM program. The research evaluated the influence of green training and development on organizational commitment among employees at a state-owned bank. The research raised the novelty by modifying indicators that were relevant to banking activity. Additionally, it examined the role of green behavior as a mediating factor in the relationship between green training and organizational commitment. The research involved 200 employees from the head office of a state-owned bank, using non-probability and convenience sampling methods. Then, data were analyzed using Structural Equation Modeling (SEM) and the Smart PLS 3.0 software. The findings indicate that green training and development significantly influence green behavior, substantially enhancing organizational commitment. A shift towards a more environmentally conscious work culture strengthens employees’ commitment. The management of the state-owned bank, particularly the HRM departments, is advised to focus on enhancing and implementing GHRM practices. The practices include integrating green training and development into their in-person and online programs to promote green behavior and positively impact employee organizational commitment. The research underscores the mediating role of green behavior in the relationship between green training and organizational commitment, although the direct effects are more pronounced than indirect ones.</p> Sylvia Diana Purba, Hilarius Deonaldy Wiranatha, Endang Sulistyaningsih Copyright (c) 2024 Sylvia Diana Purba, Hilarius Deonaldy Wiranatha, Endang Sulistyaningsih https://creativecommons.org/licenses/by-sa/4.0 https://journal.binus.ac.id/index.php/BBR/article/view/11229 Thu, 24 Oct 2024 00:00:00 +0000 The Factors Influencing Brand Love and Willingness to Pay among iPhone Consumers in Indonesia https://journal.binus.ac.id/index.php/BBR/article/view/10945 <p>The iPhone has become a globally exclusive and luxurious item, including in Indonesia, and it even serves as a<br />high social status symbol for its owners. Almost every launch of a new series product always garners attention<br />and sells out, despite its high price compared to competitors with slightly different specifications. The research<br />aimed to identify the factors influencing brand love and willingness to pay among iPhone consumers in Indonesia.<br />Consumer behavior and personality factors, such as social status, self-expression, hedonism, and perceived quality,<br />were utilized as determinant variables of brand love and willingness to pay. A total of 654 iPhone users participated<br />in filling out surveys on social media, in Apple stores, and through online forms via Google Forms. Smart-PLS 4.0<br />software was employed for statistical data analysis, utilizing Partial Least Squares - Structural Equation Modeling<br />(SEM-PLS). In the results, it is proven that the positive factors driving iPhone customers’ brand love come from<br />perceived quality, social status, and self-expression. Meanwhile, the factors driving willingness to pay are brand<br />love, perceived quality, social status, and self-expression. However, hedonism does not have a positive impact on<br />brand love and willingness to pay. The research results suggest that the hedonic experience of the product may not<br />be the main factor influencing consumers in the context of premium products such as the iPhone. The strong and<br />luxurious branding of iPhone is the main reason for its customers. In addition, brand love is a key variable that<br />mediates willingness to pay.</p> Efrita Soviyanti, Nofrizal Copyright (c) 2024 Efrita Soviyanti, Nofrizal https://creativecommons.org/licenses/by-sa/4.0 https://journal.binus.ac.id/index.php/BBR/article/view/10945 Sat, 26 Oct 2024 00:00:00 +0000 The Difference between Consistent and Inconsistent Planned Impulse Buying Based on External Stimulus and Virtual Cart Use https://journal.binus.ac.id/index.php/BBR/article/view/11031 <p>Impulse-buying behavior is enjoyable for consumers and profitable for marketers. Selecting what they want and putting it in the shopping cart gives customers a sense of shopping enjoyment. However, the virtual shopping cart feature can be a barrier to impulse-buying behavior due to the abandonment of virtual carts. Sellers can overcome abandonment behavior in virtual carts by understanding consumer behavior, one of which is when exposed to external stimuli. The application of different external stimuli also produce different consumer behavior as well. The research aimed to validate the differences between Consistent Planned Impulse Buying (CPIB) and Inconsistent Planned Impulse Buying (IPIB) based on the influence of external stimuli: informativeness, appearance, and sales promotion, with the virtual cart used as the mediator variable using cognitive consistency theory. Data collection was carried out by distributing online questionnaires to 364 participants in Indonesia from October to November 2021 using a hierarchical linear model as the data analysis method. The analysis shows that sales promotion distinguishes between CPIB and IPIB. Sales promotions do not influence CPIB. Meanwhile, sales promotion affects IPIB. Hence, e-marketplace owners and their seller partners can apply the most appropriate external stimulus to induce impulse-buying behavior of different types. The research results also reveal a positive and significant relationship between the independent variables on virtual cart use and virtual cart on CPIB and IPIB.</p> Ina Melati, Bernardinus M. Purwanto, Marwah Rizqiyati, Yulia Arisnani Widyaningsih, Bayu Sutikno Copyright (c) 2024 Ina Melati, Bernardinus M. Purwanto, Marwah Rizqiyati, Yulia Arisnani Widyaningsih, Bayu Sutikno https://creativecommons.org/licenses/by-sa/4.0 https://journal.binus.ac.id/index.php/BBR/article/view/11031 Wed, 30 Oct 2024 00:00:00 +0000 Editorial Page and Table of Content https://journal.binus.ac.id/index.php/BBR/article/view/12456 <p>&nbsp;&nbsp;</p> Haryadi Sarjono Copyright (c) 2024 https://creativecommons.org/licenses/by-sa/4.0 https://journal.binus.ac.id/index.php/BBR/article/view/12456 Thu, 10 Oct 2024 00:00:00 +0000