Binus Business Review

The Exploration Study of Entrepreneurial Leadership as Strategic Asset in Ciputra Group

Lily Ambarwati Saksono — 2025-01-16

In the era of the Industrial Revolution 4.0, which is full of uncertainty, a leader who has a combination of leadership qualities and entrepreneurial spirit is needed for organizational growth, development, and sustainability. The research explored the dimensions of entrepreneurial leadership exemplified by Ciputra, the founder of Ciputra Group. It explored how these dimensions influenced the behavior of leaders who interacted directly with him. The research applied a post-positivist qualitative approach with a Simple Research Design (SRD) and the Coding Color Analysis Procedure (CCAP) to analyze the data. The primary data collection method was conducted through interviews with five informants. The results identify 10 dimensions of entrepreneurial leadership, including resilience, which has yet to be highlighted in previous related research. Resilience, in particular, is notably present among Ciputra Group leaders. Additionally, the results reveal five influences of Ciputra in entrepreneurial leadership dimensions on the behavior of leaders who interact directly with him. The findings are intended to inspire and provide valuable insights to leaders, especially founders, seeking to enhance their organizational performance and sustainability. By understanding and adopting these entrepreneurial leadership dimensions, leaders can better navigate the complexities of today’s business environment and drive their organizations toward tremendous success.

How Does Entrepreneurial Competence Contribute to Livestock Farmers’ Performance?

Mikael Sihite — 2025-01-24

The research aimed to examine (1) the direct effect of entrepreneurial skill, market orientation, sales orientation, and networking on entrepreneurial competence; (2) the direct effect of entrepreneurial competence on livestock farmers’ performance; and (3) the indirect effect of entrepreneurial skill, market orientation, sales orientation, and networking on livestock farmers’ performance through entrepreneurial competence. Samples were 399 livestock farmers in Magelang Regency. The independent variables were entrepreneurial skills, market orientation, sales orientation, and networking. Meanwhile, the dependent variable was livestock farmers’ performance, and the mediating variable was entrepreneurial competence. Variable measurement used 7-Likert scale questionaries. Then, data analysis used Structural Equation Modeling (SEM). Based on data analysis, the research finds that entrepreneurial skill, market orientation, sales orientation, and networking improve entrepreneurial competence. In addition, entrepreneurial competence increases livestock farmers’ performance, Then, entrepreneurial skill, market orientation, sales orientation, and networking improve livestock farmers’ performance through entrepreneurial competence. The research contributes to giving new evidence of entrepreneurial competence in the context of animal husbandry. The research also contributes to capturing how the implementation of the Resources-Based View (RBV) concept affects the achievement of livestock farmers’ performance. The research has some implications. First, livestock farmers increase entrepreneurial competence by building entrepreneurial skills, market orientation, sales orientation, and networking to improve performance. Second, regulators can formulate regulations or programs that can help livestock farmers to grow their businesses since the business is run individually, such as human resource development or business establishment programs.

The Mediating Role of Brand Image in the Relationships between Interactivity, Electronic Word of Mouth (E-WOM), and Purchase Intention among Generation Z

Kadek Masakazu — 2025-01-24

The world is still evolving, and in this era of disruption, everything is based on digital technology. A new phenomenon has emerged in the business world in recent years, namely the bankruptcy of a number of large companies in Indonesia like Giant and the closure of several Carrefour outlets and Matahari Department Store. The research aimed to analyze the effect of interactivity and Electronic Word of Mouth (E-WOM) on the intention to purchase Erigo products with the brand image as a mediating variable on Generation Z in Denpasar City. As the respondents, 208 samples from Denpasar City’s Generation Z population were selected using a purposive selection technique. The analysis method used was Structural Equation Modeling (SEM) through Partial Least Squares (PLS-SEM). As a result, Generation Z in Denpasar City is positively and significantly influenced by brand image, E-WOM, and interactivity when it comes to their intention to buy Erigo fashion items. When it comes to the purchase intention for Erigo products, brand image has the ability to mediate the impact of TikTok interactivity and E-WOM. The managerial implications include the need for Erigo management to focus on the factors influencing potential customers’ decisions to purchase Erigo products, specifically interactivity, E-WOM, and brand image.

Predictors of Employee Performance at Electronic Manufacturing Company: Job Satisfaction as Mediation

Ahmad Azmy — 2025-01-30

Performance results can ensure a long-term business sustainability. Performance can be achieved with key factors in the scope of leadership, culture, and motivation. The research analyzed the effects of work motivation, transformational leadership, and organizational culture on employee performance, mediated by job satisfaction. The research focused on examining both direct and indirect implications within the model. The research was conducted in automotive manufacturing companies. The sampling technique employed purposive sampling, targeting employees with at least one year of tenure and those directly involved in business processes. Data collection was carried out using a questionnaire distributed via Google Forms, with a total of 177 respondents. Then, Structural Equation Modeling - Partial Least Squares (SEM-PLS) was used for hypothesis testing within the research model. The findings reveal that work motivation and organizational culture significantly affect job satisfaction, whereas transformational leadership does not. Job satisfaction positively influences employee performance. Then, work motivation and organizational culture indirectly impact employee performance through job satisfaction. However, transformational leadership does not have an indirect effect on employee performance through job satisfaction. The formation of job satisfaction can act as a generator for achieving high-quality performance. The implementation of transformational leadership should be evaluated against leadership styles that meet organizational needs. Motivation and culture should be considered key factors in enhancing employee performance.

Role of Polychronicity in Job Performance and Turnover Intention Mediated by Job Satisfaction and Work Engagement

Muhammad Donal Mon — 2025-02-06

The research aimed to examine the mediating role of job satisfaction and work engagement in the relationships between polychronicity, job performance, and turnover intention among employees in Batam’s manufacturing industry. While polychronicity had been widely studied in service sectors, its impact within the structured, efficiency-driven manufacturing environment remained underexplored. The research filled this gap by examining how polychronicity influenced job outcomes in a sector that prioritized operational consistency and productivity. The research collected data from 350 manufacturing employees using a quantitative approach and purposive sampling. Then, data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with the SmartPLS version 3.2.9 software. The findings reveal that polychronicity significantly influences job satisfaction, turnover intention, and work engagement but does not have a significant direct effect on job performance. Furthermore, job satisfaction and work engagement positively impact job performance, although they do not significantly affect turnover intention. The research also highlights the mediating roles of work engagement and job satisfaction between polychronicity and both job performance and turnover intention. However, work engagement does not mediate the relationship between polychronicity and turnover intention. These insights contribute to a nuanced understanding of how multitasking capabilities shape work outcomes under the unique pressures of manufacturing, emphasizing that demographic factors like gender, age, and marital status may further influence the effects of polychronicity

Role of Brand Image and Price Importance as Moderator on Online Customer Review and Hotel Booking Intention

Rania Salsabila — 2025-02-13

The increasing ease of Internet access has led to the widespread use of Online Travel Agents (OTAs), especially in the tourism industry. OTAs simplify hotel booking and increase consumer interest. A key factor influencing hotel booking intention is Online Customer Reviews (OCRs), which can be positive or negative and provide essential information to potential buyers. Despite the critical role of OCRs, limited research has been conducted on how brand image and price importance moderate the effect of reviews on hotel booking intentions, particularly in Indonesia. The research aimed to examine the impact of OCRs on hotel booking intention, with a focus on brand image and price importance as moderating factors on Indonesia’s largest OTA platform, Traveloka. Data were collected from 500 valid respondents and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to assess the influence of reviews, brand image, and price importance on booking intentions. The results demonstrate that positive OCRs significantly enhance booking intentions. Additionally, brand image and price importance play a crucial moderating role in strengthening the influence of reviews on consumer decisions. These findings highlight hotel managers’ importance in maintaining a positive online presence and leveraging their brand image and pricing strategies to maximize booking intentions. The research contributes to the theoretical understanding of OTA-mediated consumer behavior and offers practical insights for optimizing digital marketing strategies within the Indonesian tourism sector.

From Crisis to Innovation: Bridging the Digital Divide for Micro and Small Enterprises in Yogyakarta during the COVID-19 Pandemic

Helen Dian Fridayani — 2025-02-18

The research aimed to analyze the challenges faced by Micro and Small Enterprises (MSEs) in Yogyakarta, Indonesia, during the COVID-19 pandemic in adopting digital tools and platforms. The research explored the difficulties encountered by MSEs in Yogyakarta during the pandemic and their efforts to utilize digital solutions, employing a qualitative methodological approach and analyzing secondary data sources. Through in-depth interviews and Focus Group Discussions (FGDs) with 50 MSE owners and stakeholders, supplemented by document analysis of government policies, and existing studies, the research provided insights into the experiences, perceptions, and barriers to adopting digital innovations. Thematic coding of interview transcripts and data synthesis from secondary sources reveal recurring challenges such as financial constraints, limited Internet access, inadequate digital literacy, and insufficient technology infrastructure. Despite these obstacles, the research identifies a positive trend toward digitalization among MSEs, driven by the imperative to adapt to pandemic-induced disruptions and the growing recognition of the benefits of digital technologies. The analysis underscores the critical role of awareness-building, training, and infrastructure development in facilitating successful digital adoption. Additionally, the research highlights the necessity of government initiatives to support MSEs in overcoming the digital divide and emphasizes the importance of sector-specific strategies to address variations in digital adoption patterns. The research contributes to a nuanced understanding of digital adoption dynamics among MSEs in Yogyakarta. It suggests avenues for future research to explore the long-term impacts of digitalization on MSE sustainability and growth.

Commercialization and Business Feasibility of Campus Assets: Transforming Dormitories to Improve Financial Performance

Ahmad Nur Budi Utama — 2025-02-25

The current era of globalization requires universities to formulate strategies to optimize campus assets to make them more productive and contribute to the institution. The research focused on one of the real assets at University of Jambi University, namely student dormitories. The research analyzed how to optimize dormitories to benefit students and the university. Problems faced by flat assets included limited land for maintenance, inadequate infrastructure, and high maintenance costs. Another challenge was the lack of supporting facilities, such as adequate reading rooms, laboratories, and sports venues. The research applied a mixed method (qualitative and quantitative approach). Qualitative analysis was carried out to evaluate business potential and identify opportunities for commercialization of dormitories through a survey of students living around campus. The data obtained was then analyzed using the Strengths, Weaknesses, Opportunities, Threats (SWOT) method to determine the strategic position of the dormitories. Meanwhile, quantitative data was obtained through observation and interviews, which were then analyzed using the investment criteria of Net Present Value (NPV) and Internal Rate of Return (IRR). The findings in SWOT show several suggestions for dormitory management at University of Jambi. Moreover, the results show that the NPV value of this 5-year flat project is estimated at IDR 571,256,867 with an IRR of 38.08%. It indicates that this project is feasible to implement. With the right strategy, the dormitories will not only be a place to live but also a place that supports students' academic and social growth.

Editorial Page and Table of Content

Haryadi Sarjono — 2025-01-16