Gunawan A, Sumarwan U, Yuliati LN, Jahroh S. Cross-Channel Behavior in Indonesia: Are Omnichannel Shoppers More Loyal than Multichannel Shoppers?. Binus Business Review [Internet]. 2022Oct.31 [cited 2025Feb.22];13(3):285-92. Available from: https://journal.binus.ac.id/index.php/BBR/article/view/8526