1.
Prabowo H, Muchardie BG, Handrimurtjahjo D. Pengaruh Communal Activation untuk Membentuk Brand Loyalty Produk Minuman. Binus Business Review [Internet]. 2012May31 [cited 2025Feb.23];3(1):536-48. Available from: https://journal.binus.ac.id/index.php/BBR/article/view/1341