Wijaya, I Gusti Ngurah Satria, Annisa Balqis Bashira Syahrir Malintang Latanro, and Ni Nyoman Arie Rahayu Sugianitri. “The Influence of Marketing Strategy on Marketing Performance from a Management Perspective in the Disruption Era”. Binus Business Review 15, no. 1 (February 2, 2024): 15-28. Accessed February 22, 2025. https://journal.binus.ac.id/index.php/BBR/article/view/10431.