Rawis, Stella Olivia, Reza Ashari Nasution, Laksmi Saraswati Hadiansyah, Widyoretno Adiani, and Atik Aprianingsih. “Systematic Literature Review of Switching Behavior in Service Industry”. Binus Business Review 13, no. 1 (January 7, 2022): 1–17. Accessed July 30, 2025. https://journal.binus.ac.id/index.php/BBR/article/view/7618.