Ajiwinanto, Mayong, Megawati Simanjuntak, and Hendri Tanjung. “Investigating Brand Switching on Cosmetics Products: A Case Study of Nu Skin”. Binus Business Review 12, no. 3 (October 6, 2021): 241-254. Accessed February 22, 2025. https://journal.binus.ac.id/index.php/BBR/article/view/6989.