Ononye, Uzoma, Perpetual Ekpeni, and Nwanne Okwechime. “Social Media Activities and Consumer Purchase Regret in Delta State, Nigeria: A Serial Mediation of Brand Credibility and Brand Trust”. Binus Business Review 16, no. 3 (October 29, 2025). Accessed November 5, 2025. https://journal.binus.ac.id/index.php/BBR/article/view/13818.