Prabowo, Hartiwi, Brian Garda Muchardie, and Dedy Handrimurtjahjo. “Pengaruh Communal Activation Untuk Membentuk Brand Loyalty Produk Minuman”. Binus Business Review 3, no. 1 (May 31, 2012): 536-548. Accessed February 23, 2025. https://journal.binus.ac.id/index.php/BBR/article/view/1341.