Rita, Rita. “Pengaruh Nilai Simbolis Dan Utilitarian Persepsian Pada Sikap Konsumen Dan Niat Beli”. Binus Business Review 2, no. 2 (November 30, 2011): 899-913. Accessed February 23, 2025. https://journal.binus.ac.id/index.php/BBR/article/view/1234.