Soviyanti, Efrita, and Nofrizal Nofrizal. “The Factors Influencing Brand Love and Willingness to Pay Among IPhone Consumers in Indonesia”. Binus Business Review 15, no. 3 (October 26, 2024): 271-285. Accessed February 22, 2025. https://journal.binus.ac.id/index.php/BBR/article/view/10945.