[1]
K. Masakazu, I. G. N. S. Wijaya, G. Suwardika, and I. K. P. Suniantara, “The Mediating Role of Brand Image in the Relationships Between Interactivity, Electronic Word of Mouth (E-WOM), and Purchase Intention Among Generation Z”, Binus Business Review, vol. 16, no. 1, pp. 27-38, Jan. 2025.