Gunawan, Annetta, Ujang Sumarwan, Lilik Noor Yuliati, and Siti Jahroh. 2022. “Cross-Channel Behavior in Indonesia: Are Omnichannel Shoppers More Loyal Than Multichannel Shoppers?”. Binus Business Review 13 (3):285-92. https://doi.org/10.21512/bbr.v13i3.8526.